DYNATA EXPERIENCE SUMMIT 2022

Katie is a veteran of the data, analytics, and insights industry with an extensive background in data, technology, business development, strategic planning, and enterprise leadership. Katie joined Dynata in 2022 in conjunction with Dynata’s acquisition of 0ptimus Analytics and currently serves as SVP of Global Data Connections. In 2019, Katie joined 0ptimus Analytics as President where she led commercial operations, product strategy and global partnerships. Katie spent 16 years with Kantar where she served as CEO of Kantar Shopcom and Global CEO of Kantar Activate. Katie holds dual B.A.s in History and Near Eastern Languages and Literature from Washington University in St. Louis and an M.B.A. from The University of Chicago Booth School of Business.

Renee is a veteran advertising executive with 20+ years of expertise in studying consumer behavior utilizing a wide array of marketing science disciplines impacting diverse marketing applications. She is a leader in leveraging dynamic approaches and technologies that have continually evolved client’s businesses, never losing sight of the importance of having a consumer centric approach to marketing and media strategies. In her role as Chief Research Officer at Omnicom Media Group, Renee recently launched OMG Signal, OMG’s consumer panel powered by Dynata connected at the identity level to Omni, Omnicom’s 1P media planning platform. OMG Signal has an ongoing real time tracking component aimed at mitigating data and signal loss between historical behavioral datasets and present-day consumer dynamics. The product also powers the development of psychographic segments, to move seamlessly from insight to activation, for Omnicom client partners.

Michael A. Delaney is a Managing Partner and Investment Committee member of Court Square Capital Partners, one of the pioneers in the private equity industry. Mr. Delaney is currently Chairman of the Board at Dynata and a director of Ancile, Data Axel, Encompass Digital Media, Health Union, Evans Transportation, Connatix and Power Digital. Prior to Court Square, he worked as a vice president in Citicorp Investment Bank’s Mergers and Acquisition Group. He has also held various corporate finance positions at General Motors’ Treasurer’s Office, including Manager of Acquisitions and Divestitures. He is actively involved in several charitable organizations including The Make-A-Wish Foundation where he served as a board member and Vice Chairman of the New York chapter from 2005 until recently. Mr. Delaney also serves on the board of The Toigo Foundation, which works to advance diverse leaders within the investment industry. From 1976-80, Mr. Delaney served in the U.S. Army as a Cavalry Officer, was an honor graduate of the U.S. Army Ranger School and the Armor Officer Basic Course, and he graduated from U.S. Army Airborne School. He holds a B.S. in Accounting from Pennsylvania State University and an M.B.A. with academic distinction from The Wharton School of Business at The University of Pennsylvania.

Paul Gaudette is a Co-Founder and the CEO of Dig Insights. Since founding the Company in 2010, Paul has led and grown the Company from the 4 founders to over 180 employees while maintaining profitability throughout. Paul oversees the strategic vision and execution for the Company and leverages 15+ years of industry experience to ensure Dig is at the forefront of consumer insights, pursuing technology-enabled growth strategies. A passion for strategy and innovation led Paul into consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France.

Tom is a seasoned sales executive and sales organization leader, with experience selling to global Fortune 500 clients in B2B information and market research. He leads client development activities in the U.S. and Canada, driving sales execution and new business development, while building client-focused relationships internally with the services, product and marketing organizations. Prior to joining the company, he served as Senior Vice President of Global Sales Strategy for Interactive Data Corporation (IDC). Previously, Tom was Senior Vice President of North American Sales and Client Services for Survey Sampling, Inc. and was with Gartner, Inc. where he was Group Vice President, North American Consulting. Tom holds a BA in Political Science from the University of Colorado Boulder.

Adam Kaprove is an Assistant Vice President of Enterprise Market Research at Travelers, a leading property-casualty insurance company and component of the Dow Jones index. He leads the operational strategies, research execution and data analysis of internally conducted market research projects as well as engagements with 3rd-party research suppliers. Previously, Adam worked in innovation and software development roles at Travelers and leverages that perspective and knowledge to help integrate insights into business decision-making processes throughout the enterprise. His work in transforming the research organization into an efficient, indispensable partner for the business has enabled the team to meet increasing demand by scaling while maintaining quality. Earlier in his career, Adam also co-founded, built, and later sold an e-commerce company in the motorsports industry. Adam earned a Bachelor of Science degree in Computer Engineering from the University of Connecticut and serves as President of the Board of his local synagogue. In any remaining spare time, Adam loves to play golf with friends and go skiing with his wife and daughters.

Gary has more than 30 years of executive leadership and experience in leveraging data to power marketing decisions and has a track record of growing businesses organically and through acquisition in the fast-moving world of data-driven marketing. In 2018, he successfully led the merger of Research Now and SSI, now rebranded as Dynata. He has been involved in the marketing services community, volunteering in various leadership roles with organizations such as Marketing Edge, the Taylor Institute for Director Marketing, and the Direct Marketing Association. For his industry achievements, he has been honored by Marketing Edge (the Edward N. Mayer Jr. Education Leadership Award) and the Direct Marketing Club of New York (Silver Apple Award). Before joining Research Now as CEO in 2016, Gary was Global Chief Data Officer of Wunderman and CEO of KBM Group. He has a Bachelor of Science degree in Civil Engineering from Johns Hopkins University.

Brad Lande-Shannon is a seasoned executive with over 25 years of experience within high growth companies and roles ranging from founder and entrepreneur to senior leader and culture change agent. Brad currently serves as the Chief Marketing Officer at Madison Reed where he oversees the marketing function and works alongside CEO & Founder Amy Errett.
Prior to his role at Madison Reed, he held leadership roles at Culture Amp, Birchbox and Accenture. Brad is known to produce daring and provocative human-centric creative strategies that instill meaning and purpose, along with a social and commercial impact. The common thread in all of his work is a deep passion for making work a place of connection and growth, with a community and culture first predisposition. Over the course of his career, he's consulted with hundreds of companies and guided thousands of world class leaders on values, purpose, emotional intelligence, brand-building and communication.
Brad enjoys a daily meditation practice, caring for his horses Fin and Rumi and spending weekends near nature, with his husband Andrew, his five year old son Parker and their pit bull Pixie. Brad is also an active and certified conscious leadership coach, sought after speaker and facilitator.

Sable Mi is VP of Analytics at Epsilon, a leading data and technology company in outcome-based marketing. Sable has over 25 years of experience in advertising, and has spent the last decade focusing on data, identity and measurement. An established thought-leader, Sable has spoken at industry conferences, published multiple white papers and bylines, and led several industry groups. Prior to joining Epsilon as VP of Analytics, she led NinthDecimal’s Research and Insights Group, responsible for leveraging data to help clients connect with their real-world audience, identify marketable moments that drive engagement and create actionable insights. Before joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.   As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading mar-tech companies. She is a recipient of the 2013 and 2018 IAB Service Excellence Awards, previously served as Co-Chair of IAB Measurement and Attribution Committee and a board member of the Media Rating Council (MRC). Currently she serves as Co-Chair of ARF Cross-Platform Measurement Council and I-COM MMM & Attribution Council. Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Steven Millman is an award-winning researcher currently leading all research, data science and operations initiatives for Dynata’s Global Advertising Solutions, providing advertising measurement over the entire lifecycle of a campaign. Steven serves on the Board of Trustees of the Advertising Research Foundation, the ARF (where he also Chairs the Analytics Committee) and is a member of the Market Research Council. Prior to joining Dynata, Steven was Chief Scientist at Simmons Research (now MRI-Simmons) leading measurement sciences and developing new products. Before Simmons Research, Steven served as Senior Vice President for Research at comScore, where he led the ad effectiveness line of business along with all custom survey research, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey, research design and other applied research techniques.

Eric Sandberg, Managing Director leads the Global Ad Solutions practice at Dynata. He is responsible for setting the direction and strategy for their Ad Effectiveness and Audience Measurement solutions and leading all client engagements. Prior to Dynata Eric ran West Coast sales for Emsense a neuro science research firm. Earlier in his career Eric spent time in sales at e-Rewards and in client service for Symphony IRI. Eric holds an MBA from University of Southern California and a BA from University of California at Santa Barbara

Chuck Sharp, Senior Vice President of Product at Dynata, leads the strategy and product roadmap for the Dynata Technology Platform. Chuck was Founder and CEO of Sharpr, an industry-leading knowledge sharing SaaS solution, from inception to successful acquisition by Dynata in 2020. Before Sharpr, Chuck also founded and sold a marketing analytics software company Sharp Analytics. Chuck is a frequent speaker at insights and marketing industry events and he is an adjunct professor at the University of Utah. Chuck graduated from the University of Utah and holds a master’s degree in integrated marketing from Northwestern University.

Jason Sobol is a Senior Managing Director in the firm’s corporate advisory business and Co-Head of U.S. Advisory. He focuses on advising companies in the information, software, media and marketing sectors.  Mr. Sobol’s notable sell-side transactions include advising the following: IRI on its merger with NPD, Appriss on its sale of Appriss Insights to Equifax, Neustar on its sale to TransUnion, Real Capital Analytics on its sale to MSCI. CoreLogic on its sale to Stone Point Capital and Insight Partners, CommentSold on its sale to Permira, Verus Analytics on its sale to Kroll, Edmunds on its sale to CarMax, J.D. Power on its sale to Thoma Bravo, Reorg Research on its sale to Permira, Comscore on its investments from Charter, Qurate and Cerberus, RetailMeNot on its sale to J2 Global, IMO Health on its sale to TH Lee, Definitive Healthcare on its sale to Advent, Alliance Data on its sale of Epsilon to Publicis, Acxiom on its sale of Acxiom Marketing Solutions to IPG, The Scripps Family in connection with Scripps Networks to Discovery, and Merkle on its sale to Dentsu Aegis Network, amongst others. Select buy-side transactions include advising on the following acquisitions:  Dotmatics by Insightful Science, CPA Global by Clarivate Analytics, CNET by Red Ventures, The Advisory Board Company’s education business by Vista Equity, CEB by Gartner, SNL Financial by McGrawHill Financial, and TransUnion by Advent International and Goldman Sachs, amongst others. Mr. Sobol has also advised on a broad range of IPOs, spinoffs, capital raises and restructurings. Mr. Sobol has been with Evercore for over 18 years and was named to the 2014 Multichannel News “40 Under 40” list and the 2013 Crain’s New York Business 2013 class of “40 Under 40.”

Sima Vasa is a multifaceted business leader in the market research and data analytics space. Her broad expertise centers around P&L management, operations, business development, marketing, entrepreneurship, and investment banking. Currently, Sima advises clients on overall business strategy, evaluates strategic options, and executes investment banking mandates via Oberon Securities, a middle-market–focused investment banking firm. Sima continues to serve on the board of directors of Paradigm Sample, a company that she co-founded. She also serves on the Advisory Boards of Glow and Indico Labs. In addition to her professional endeavors, Sima is a strong advocate for the analytics and insights ecosystem. Sima has served as chair of SampleCon and continues to serve as an executive committee board member. She is an advisory board member for Women in Research. Frequently taking the stage at industry conferences, Sima is also the host of her podcast, Data Gurus, which has received national recognition as one of the leading podcasts in the market research and data ecosystem vertical. She earned her MBA in finance from the NYU Stern School of Business and her degree from Drexel University. She is also a former member of the Young President's Organization (YPO).

Tania Yuki is the Chief Marketing Officer of Comscore (NASDAQ: SCOR), the global leader in cross platform audience measurement. Tania re-joined Comscore in late 2021 after Shareablee, the venture-backed technology startup that she founded in 2013 and led as CEO through to the end of 2021, was acquired by Comscore.
Prior to founding Shareablee, Tania led product management for Comscore's Video Metrix, the world's leading online video and CTV ratings service, and was also VP Advertiser Solutions at Visible World (acquired by Comcast). Tania currently participates on the World Economic Forum’s Media and Entertainment Council Media and Entertainment Council and sits on the Board of the American Australian Association. Tania recently served on the Government of Dubai Media Office’s Future Council for Media and the Recording Academy’s Grammy Awards Digital Council where she led initiatives specifically focused on social media marketing and optimization in growing the Grammy Awards’ digital brand. She also founded wimLink, an organization that holds regular events and seminars to promote entrepreneurship, leadership, and professional development for women at the intersection of media and technology.

Xavier Argente is the VP of Product on the executive team of NPS Prism, Bain's largest data subscription business focused on CX benchmarking. He is based in the New York office. Xavier has been in consulting for most of his career and with Bain for 10 years. Within NPS Prism, Xavier leads the Product, Operations and Tech organization, leading teams around the globe to bring the best of NPS Prism insights and Bain’s CX expertise to clients across 20 countries. He is passionate about customer strategy and about building products that will help clients globally to drive positive, tangible changes in the experience that businesses deliver to their end customers. Xavier has enjoyed driving the growth of the NPS Prism business and leading the rollout to 10+ verticals since he joined as part of the founding team 3 years ago. Prior to NPS Prism, Xavier was a senior consultant at Bain, focused on Customer & Growth Strategy, Corporate Due Diligence and Operating Model work. He worked with a range of companies from Fortune 100 to private equity portfolio companies across industries including Consumer Goods and Financial Services, focusing on customer strategy and transformation, customer experience and growth strategy. He holds an MBA from the Wharton School and a MA in International Studies by the Lauder Institute of the University of Pennsylvania as well as an undergraduate degree and masters from ESADE Business School in Barcelona.