What Are SSI Consumer Solutions?
SSI delivers the most complete and diverse access to consumers, with research participants from 72 countries and 28 proprietary panels across the globe. While we continue to invest in and grow our own panels, they are just one part of our expanding access.
Through our breakthrough dynamic sampling platform—SSI Dynamix™—we link not only to our SSI panels but also to other managed panels, social media, online communities and more. So we reach all consumers—even those who would never join a panel—wherever they are on the Web. Plus, whatever the source, we dynamically track and record respondents’ participation, just as if they were on a panel. You benefit from both the wide reach of the Internet and the tight sampling controls of managed panels—in one integrated solution.
In addition to our online access, we can reach your targets through a full range of offline modes—including landline phone, mobile/wireless, Address-Based Sampling and mixed access. We can create the right research program to drive every audience—however hard to reach—to your survey.
When Should You Use SSI Consumer Solutions?
SSI can support any consumer project, across any selection criteria or geography. When you want a consumer sample backed by the highest standards of sampling science, you want SSI!
What Benefits Do SSI Consumer Solutions Deliver?
- Expert consultancy, with senior methodologists to guide you with the latest insights into everything from questionnaire design to field times to respondent communications
- Strict processes for verifying respondents and protecting data integrity, including digital fingerprinting…matches against third-party databases…traps to uncover geo-IP violations…real-time dynamic profiling…timestamps to flag “speeders”…checks to identify “straightliners”…and quality control questions to reveal those not paying attention
- Broad global reach, with the consistent approach to support multi-projects—and the local knowledge to ensure cultural appropriateness and flawless translations
- High standards of sampling science, with methodological rigor applied to every aspect of every job, including selection techniques…stratification and targeting…geographic and demographic allocations…reward programs…contact methods…and panel management programs
- The full spectrum of modes, including online, phone, mobile/wireless, Address-Based Sampling and mixed access
- A complete range of value-add support services, including programming and hosting, coding, data processing, weighting, tabulations, database appending, real-time reporting and customized dashboards
- The broadest reach and diversity, including the unparalleled access of our SSI Dynamix™ sampling platform
