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Different and straightforward survey design is appreciated by participants.

I recently ran a survey that tested several different types of quality control questions. This survey was designed to measure attention and was building upon research I have already done…

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Market Research Leads to Better, Faster SWOT Analysis

Market Research Leads to Better, Faster SWOT Analysis A SWOT Analysis is a key tool in today’s Chief Marketing Officer or Product Manager’s toolbox. The idea is simple: to list…

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Research Surveys Optimized for Mobile

10 Statistics Show that Research Surveys should be Optimized for Mobile These mobile stats help prove that market research companies whose research surveys are optimized for mobile are in demand.…

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Defining qualitative research in today’s social media world

Qualitative research is defined by small sample sizes and in-depth information. The output from a qualitative study is interested in “why” and how”: ideas, descriptions, transcripts of in-person focus groups,…

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Could it be the “end of the aisle” for the primary grocery shopper?

Who is the primary grocery shopper in your household? For many households it depends on when you ask and what you mean by “primary”. Especially among urban populations, one person…

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How worried should researchers be about cyber-attacks and public trust?

It seems data breaches are constantly in the news these days. The most recent company to suffer a cyber-attack is Anthem, the second-largest health insurance company in the US. “In…

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Do answers to open-end questions have to be so awful?

(The answer is no, and here’s why) Pete Cape, SSI Global Knowledge Director thinks open end questions are awful. And he’ll be explaining why and what we can do about…

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