SSI’s 40th Anniversary Throwback Thursday: “I Don’t Buy It” Ad Series Part V

By the Editors

Is it that time again? Why, yes! In 2017, we are celebrating ‘Throwback Thursday’ every week in honor of SSI’s 40th Anniversary. Today we are travelling back to 1988 to re-examine another Ad from SSI’s “I DON’T BUY IT” campaign. We are revisiting the series and taking a look at sampling consistency. The Ads featured a… Continue reading

Around the Web: How Many Smartphone Users Recall Mobile Ads?

By the Editors

How many smartphone users can actually recall mobile ads? Most of them. According to an Interactive Advertising Bureau (IAB) survey, ninety-percent of smartphone users recall seeing mobile ads within a few days of the ad’s original showing. A recent post on MobileMarketer.com reviewed the main findings from the survey. “The most common responses to seeing ads… Continue reading

Digital Citizens: What Does the Ever-increasing Use of Mobile Devices Mean for Research?

By Nicole Mitchell, Knowledge Specialist

Mobile devices are used for much more than just flipping through Facebook posts, e-mailing and texting. They are becoming central to more and more of our daily activities. This is true across countries, cultures and generations according to SSI research.  % of People Who Own a Smartphone or Tablet Doing These Activities in a Single… Continue reading

Survey Inattention: Brahms and a Bucket of Icy Water

By Jackie Lorch, Vice President, Global Knowledge Management

At SSI, we recommend only removing survey participants from a data set if they fail at least two attention checks. If they fail one check we recommend leaving them in. Why do we do this? Are we just giving our panel members an undeserved break? Are we being too forgiving of their “lazy” behavior? Our… Continue reading

Rise of the Silver Surfer?

By Pete Cape, Global Knowledge Director

Silver Surfer. Now that’s a term I hadn’t heard for a while. I seem to recall that it was en-vogue when we first started using the internet for research, back around the turn of the century. In fact, given the longevity of some content on the internet, you can still find some of the original… Continue reading

The TV Revolution May Not Be Televised: America’s TV Watching is Going Online and Mobile

By Jonathan Hurd, Director, Altman Vilandrie & Company

Many experts feel that we have reached the point of “Peak TV.”  While this is mostly a reference to the television content available (the quality and variety of programming has never been better), it also applies to the various ways people are consuming TV.  The online TV migration is now undeniable: seven out of ten… Continue reading

MRX Profile: Q&A Session with SSI’s Mark Lepine

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s employees to ask them a few questions about their years of experience in the MR industry. Mark Lepine, Managing Director APAC, has been with Survey Sampling International since 2014 and is based in Hong Kong. He is responsible for all… Continue reading