Featured Researchers: Q&A Session with SSI’s Nicole Mitchell

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s employees to ask them a few questions about their years of experience in the MR industry.   Nicole Mitchell has been with SSI for 16 years. She began as a Project Director delivering telephone research projects, then became a Senior… Continue reading

Around the Web: Data Alone Does Not Equal Insights

By the Editors

On July 28, researcher John Holcombe published an opinion piece on LinkedIn Pulse, asking this question of market researchers: “Why are we data rich and insight poor?” After seeing an ad promising “agency quality insights in hours,” Holcombe realized that time is one reason why so many marketers struggle to pull insight from big data… Continue reading

Digital Citizens: Who are People Talking to on Social Media?

By Nicole Mitchell, Knowledge Specialist

According to SSI’s research, many people say that the people they interact with on social media are different from the people they interact with in their “offline life.” Forty-one percent of Millennials*  say this, as do fifty-two percent of Gen Xers and the Baby Boom generation. Is this because people are using social media to… Continue reading

Trust and Bravery in Market Research

By Pete Cape, Global Knowledge Director

Few research studies reveal the name of the company sponsoring the research, or the purpose of the research and how the results will be used. I wonder if this unwillingness to be transparent isn’t symptomatic of a wider general level of mistrust that researchers have for participants, and I wonder where that comes from. Because… Continue reading

Featured Researchers: Q&A Session with SSI’s Kristin Cavallaro

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s employees to ask them a few questions about their years of experience in the MR industry.   Kristin Cavallaro is a Knowledge and Data Analysis Specialist at SSI. She has a love for data both big and small and is… Continue reading

Around the Web: How to Re-purpose and Repackage MR Insights from B2B Survey Data

By the Editors

When you design B2B surveys, are you thinking about the many different ways your data could be used later to support your clients’ marketing goals? Alicia Esposito, a content strategist at G3 Communications, recently used LinkedIn to share her ideas about how brands can extend the life of their B2B survey data. Esposito suggests re-purposing… Continue reading