Can Mobile Visual Anthropology Help Researchers Better Understand Consumers?

By the Editors

Mobile phones offer researchers critical features: the ability to gather visual information through photos and video recordings. These features can help researchers develop a much more nuanced understanding of context and customer behavior. The practice of mobile visual ethnography—using pictures and videos to gather important context clues about consumer behavior—is growing. What is Ethnography and… Continue reading

Questionnaire Design: Are you Monitoring Pre-interest Measurement?

By Keith Phillips, Senior Methodologist

In today’s online sample, quotas are commonly set around demographic variables and it’s understandable why.  Differential response rates and general willingness to partake in research have created inequalities in the distribution of certain key demographic variables, such as age and gender.  In some instances, these variables are extremely important in predicting outcomes.  In other scenarios… Continue reading

Census Data: A Decade in Demography

By Pete Cape, Director, Global Knowledge

They say a week is a long time in politics; in the world of demography not even ten years is a long time. At SSI we maintain census data (age, gender and region) for the population of countries where we have panels. These are all sourced from the local Census Bureau or Central Statistical Offices… Continue reading

Mobile Payment Technology Offers New Approaches for Retail Market Research

By the Editors

New research from Business Insider suggests that U.S. in-store mobile payment volume has hit $75 billion and global mobile payments are likely to reach $503 billion by 2020. Mobile payments are becoming increasingly popular as shoppers at various retail locations simply swipe their phones in place of using a credit card or paying cash. Could… Continue reading

Around the Web: Seven Ways Researchers Can Be Fooled by Statistical Randomness

By the Editors

On January 9, the website AnalyticBridge published a blog post by Kirk Borne, principal data scientist at management consulting firm Booz Allen Hamilton. In his post, Borne uses detailed examples to show common ways researchers can mistakenly attribute meaning to strings of random data that appear ordered. “I remember learning in graduate school a simple… Continue reading

Expressive Responding: Looking Past Straightforward Answers

By Keith Phillips, Senior Methodologist

Recently I heard a story on NPR that highlighted an interesting bias in survey research.  On the program they called it “expressive responding.”  The author of the research (Brian Schaffner, professor of political science at the University of Massachusetts) had taken the now famous photos of President Donald Trump’s inauguration crowd compared side by side… Continue reading

Is your Survey Telling a Story? The Latest Trends in Gamifying Mobile Market Research

By the Editors

If you make your survey more fun, will completion rates increase? Will participant experience improve? That’s the idea behind gamification, an approach which applies game design and related theories to surveys. Many experts suggest gamification increases engagement and gets people to participate in studies they might not otherwise have bothered to join. It can also… Continue reading