Survey Sampling Blog

Why Multi-Mode Works for B2B Market Research Projects

By The Editors Finding respondents for business-to-business (B2B) surveys represents a unique challenge for researchers. According to the Bureau of Labor Statistics (BLS), 59% of the population is employed. However,…

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Priming Survey Participants

By Keith Phillips, Senior Methodologist When you study the way people respond to questions, you learn that  the way a question is both worded and presented can impact the data…

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B2B Panels that Grow Quickly Offer Expansive Coverage

By the Editors Business-to-Business (B2B) market research is notoriously complex. Researchers are often trying to solve difficult business problems which can involve seeking out sensitive information from busy professionals. Other…

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Measuring Attitudes and Scale in Market Research

By Nicole Mitchell, Knowledge Specialist Researchers have to balance a host of issues regarding survey questionnaire design. Choosing the right scales to measure participant attitudes is an important consideration for…

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Around the Web: Insights from First and Third-Party Data

By the Editors Businesses collect first-party data directly from existing customers and leads using CRM, newsletter subscriptions, website or app analytics and social media. Collecting said data is a powerful,…

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How to Write Effective B2B Market Research Screening Questions

By The Editors  Screening questions play a critical role in business-to-business (B2B) questionnaire design. These questions are used at the beginning of a survey to determine whether an individual participant –…

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Selective Global B2B Partnerships Equal Project Success

By the Editors  A common concern for B2B researchers is whether or not they feel they are crafting their research strategies correctly. It might make sense to rely on a…

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