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Basic sample in an online world

Research textbooks teach the following types of sample selection methods: Simple Random Sampling Systematic Sampling Stratified Sampling Quota Sampling Cluster Sampling They are defined as: Simple Random Sampling: A pure…

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Farewell to the emoticon?

Some recent news which could wipe the smiles, frowns and scowls off those little sun-like faces. The use of emoticons in emails could become a thing of the past, replaced by data…

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the Internet of Things

You get off the plane to start your vacation. Not stopping at baggage claim, you reach the kerbside where a bus is just pulling up to bring you to your…

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How market research powers today’s marketing mix

The marketing mix is a basic tool in marketing. Traditionally it is defined by four elements: Price, Product, Promotion (how will the product be marketed and promoted) and Place (where…

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Latest SSI Knowledgelink

In this issue of KnowledgeLink, we focus on people: Letter from SSI President and CEO Chris Fanning: SSI Announces Agreement to Acquire Majority of Assets of MRops People and the Respondent Experience:SSI Webinar…

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Different and straightforward survey design is appreciated by participants.

I recently ran a survey that tested several different types of quality control questions. This survey was designed to measure attention and was building upon research I have already done…

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Market Research Leads to Better, Faster SWOT Analysis

Market Research Leads to Better, Faster SWOT Analysis A SWOT Analysis is a key tool in today’s Chief Marketing Officer or Product Manager’s toolbox. The idea is simple: to list…

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