Survey Sampling Blog

Nine Ways to Avoid Bad Questionnaire Design

By Pete Cape, Director, Global Knowledge & Nicole Mitchell, Knowledge Specialist Survey respondents either want to give good information or they don’t—and the vast majority do. But sometimes, those who…

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Around the Web: It’s Past Time to Incorporate Social Media in Your Research

By The Editors There’s no denying that, these days, social media plays a huge role in our everyday lives. From simple communication to more in-depth news research, the various social…

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“Will it play in New Haven?” A Look At the New “Normal” America

By Jackie Lorch, Vice President, Global Knowledge Management New Haven, Connecticut is the most “normal” town in the US. That’s what Jed Kolko writing at FiveThirtyEight.com says. He compared the…

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Survey Participant Inattention: A Cultural or Human Condition?

By Pete Cape, Global Knowledge Director Does the level of inattention among survey participants vary across different countries? After the webinar I recently hosted on this subject—titled “Data Quality: Traps,…

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Around the Web: Evaluating Consumer Influencers Prior to the Path to Purchase

By The Editors Brands place a high value on understanding the customer experience and brand sentiment. But the process of understanding how customers choose a brand, and what influences them…

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Can Ad Effectiveness Research Help Turn Around Lagging Promotions?

By Ian Riner, Customer Success Manager Sources estimate that advertisers spent in excess of $600 billion in advertising in 2015, and that number is only expected to grow in the…

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Survey Back Button – Yes or No?

By Keith Phillips, Senior Methodologist Recently, we were asked what our recommendation is about including a back button in a survey. Here are our thoughts. At SSI, it’s not standard to…

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