Getting High-Quality Survey Respondents Means Having the Best Online Survey Design
For High-Quality Survey Respondents – Experience Matters
Survey experiences can run the gamut from positive to negative; with a host of reasons contributing to each of these experiences. Taking a closer look at what makes a respondent extremely satisfied with their survey experience is worth exploring. Obviously, researchers want respondents to have a pleasant experience, one that will prompt them to be fully engaged now and as a future participant.
Crafting the Best Online Survey Design
To get a better understanding of how respondents honestly feel about their personal survey experience, SSI examined responses from 600 respondents’ feedback. In addition to providing a rating, the respondents were asked why they gave the rating they did. Many respondents reported that the survey was easy, fast, relevant, interesting, intuitive, relatable, unique, and fun. These eight characteristics offer a snapshot of what makes the best online survey design and what made the survey experience a positive one. Additionally, the constructive feedback blatantly shows that people appreciate a swift and simplified survey process, as well as one that resonates with them on a personal level.
What High Quality Respondents Prefer
The best online survey design means having a connection to the survey respondent through thought provoking questions that are also informative and enlightening, should not be taken for granted or overlooked.
Finally, it is clear that the need to make each respondent feel like they are a valuable part of the experience, where they participate not just for tangible reasons is something that the industry needs address.
Goal: Best Online Survey Design = High Quality Survey Respondents
Having a greater awareness of what motivates human behavior will help in producing surveys that will secure high-quality survey respondents to call upon for future research studies. This is the ultimate goal.