Blog

A Mappa Mundi for the Digital Age

In their recent paper on Navigating a World of Digital Disruption, BCG’s Philip Evans and Patrick Forth envisage a world where data is constantly self-referential and the digital map of…

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Do looks Matter–Data Visualization

Data visualization is a hot topic, but there has been little research into the impact of adding visuals to research results. How important are visuals when presenting data to a…

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True Mobile Research Means Breaking the Home Survey-Taking Habit

Can we break the habit of taking surveys at home? When we ask people on our panels why they are taking this survey right now, almost half say “it is…

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40 minutes of questions and 20 minutes of time: how to tackle questionnaire length

To obtain high quality research data we need people to pay attention throughout the questionnaire. But what if they are unable to do that? What if it is not possible…

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Setting up a B2B market research project – 3 best practices

B2B research can be daunting – the targets are scarce and catching 15 minutes of a busy executive’s time to take a survey can be a challenge. Here are 3 tips to…

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Business intelligence: challenge and opportunity

Technology advances over the past few years have allowed business leaders to tap into more detailed, and accurate data about their customers and their markets than ever before. Access to…

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