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Farewell to the emoticon?

Some recent news which could wipe the smiles, frowns and scowls off those little sun-like faces. The use of emoticons in emails could become a thing of the past, replaced by data…

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the Internet of Things

You get off the plane to start your vacation. Not stopping at baggage claim, you reach the kerbside where a bus is just pulling up to bring you to your…

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How market research powers today’s marketing mix

The marketing mix is a basic tool in marketing. Traditionally it is defined by four elements: Price, Product, Promotion (how will the product be marketed and promoted) and Place (where…

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Latest SSI Knowledgelink

In this issue of KnowledgeLink, we focus on people: Letter from SSI President and CEO Chris Fanning: SSI Announces Agreement to Acquire Majority of Assets of MRops People and the Respondent Experience:SSI Webinar…

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Different and straightforward survey design is appreciated by participants.

I recently ran a survey that tested several different types of quality control questions. This survey was designed to measure attention and was building upon research I have already done…

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Market Research Leads to Better, Faster SWOT Analysis

Market Research Leads to Better, Faster SWOT Analysis A SWOT Analysis is a key tool in today’s Chief Marketing Officer or Product Manager’s toolbox. The idea is simple: to list…

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Research Surveys Optimized for Mobile

10 Statistics Show that Research Surveys should be Optimized for Mobile These mobile stats help prove that market research companies whose research surveys are optimized for mobile are in demand.…

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