Will Mobile MR Surveys Disappear? Are We Using Them Correctly While They’re Here?

By the Editors

According to the 2017 GRIT study, 74% of respondents used mobile surveys in their market research. That’s good news–but are they using these mobile surveys effectively? And will surveys and questionnaires continue to be useful in the future, in the face of new and developing research technologies like facial recognition, virtual reality, AI, and big… Continue reading

On a Scale of 1 to 10, the Right Answer is 10

By Jackie Lorch, Vice President, Global Knowledge Management

The last time I went on a short cruise the service was very good, and you couldn’t help but notice how hard the staff was working. But – just in case you didn’t – they spent a lot of time teaching us how to answer the company’s customer satisfaction “survey.” They explained that the results… Continue reading

Holiday Shopping Season: What Will Black Friday 2017 Mean for Retailers?

By the Editors

It’s nearly Thanksgiving: meaning that Black Friday is just around the corner! What can marketers and retailers expect from holiday shopping in 2017? According to retail reporter Kate Taylor at Business Insider, “nothing good” is coming for retailers, thanks to the continued effect of the “retail apocalypse” continuing on malls and brick-and-mortar stores. “According to… Continue reading

8 Things I Learned from Market Research in 2017

By Keith Phillips, Senior Methodologist

Every year seems to go by more quickly than the previous one and 2017 was no exception. Quite the interesting year we had, both in the world and in market research.  I took a moment to reflect on some of the things I learned this year from our great industry: 1. Generation Z likes to… Continue reading

The Relationship Between B2B Marketers & Buyers: 2018 Goals

By the Editors

B2B (Business-to-Business) marketers are looking to grow their audience in 2018, and B2B buyers or customers want partners (not vendors). What are the most effective ways to connect these two needs? Two blog posts touched upon this in late October: a LinkedIn Pulse post about the success of content marketing and a Marketing Charts article… Continue reading