Survey Sampling Blog

Where Have The Respondents Gone? How To Prevent Dropped Surveys

By Keith Phillips, Senior Methodologist, SSI When researchers begin to plan out a survey design, determine sample needs and estimate project feasibility, it is crucial to factor in the likely…

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Around the Web: Four Trends That Will Impact Market Researchers

By The Editors  In a recent VisionCritical article, market research professional Ray Poynter discusses four emerging trends that will have important significance to professionals in the industry: Text analytics use…

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The Impact of Survey Mode on Data Results

By Keith Phillips, Senior Methodologist Several years ago I presented a webinar with my coworker Pete Cape for the American Marketing Association (AMA) where we talked about the impact of…

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Around the Web: Why Mobile Messaging is Great for Customer Service

By The Editors  A recent article in Mobile Marketer discusses current trends around companies using mobile messaging and chat apps to communicate with their customer base. Based on a report…

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The Invitation Subject Line on your Survey Can Impact Data Quality

By Nicole Mitchell, Knowledge Specialist  Many researchers focus on creating subject lines for online surveys that lure the attention of busy potential respondents and encourage survey participation. Revealing too much…

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How Should I Move My Market Research Projects Online?

By Jennifer Serrano, Knowledge Manager, APAC Cost and time are key business drivers today. It is not surprising to see clients constantly looking for data solutions that offer speed and…

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Around the Web: How Do Our Brains Process Logos?

By The Editors Logos are an important visual tool to help consumers instantly recognize a brand. Depending on a person’s experience with the brand, there may be  a positive or…

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