Marketing and MRX Predictions for 2018

By the Editors

What will this new year bring for marketers and market researchers? What resolutions can you make so you can stay on top–or ahead–of trends? We’ve compiled some predictions from around the web: Content Marketing Content has been king for years, but marketing processes have been evolving at the same time. Now, branded content is often… Continue reading

5 Reasons Why Telephone Interviewing May Be Worth the Investment for Your Research

By the Editors

Some market researchers have been predicting the demise of telephone research, due to online research’s cost and speed advantages. While telephone research is declining, mostly because computer-assisted telephone interviewing (CATI) surveys can be more expensive and slower than online – this methodology still has some unique and powerful advantages. Here are 5 reasons why telephone… Continue reading

Are you a Last Minute Holiday Shopper? 2017 Insights Revealed

By Nicole Mitchell, Knowledge Specialist

For the last several years, holiday shopping predictions have foretold a retail apocalypse: “people are spending less, and what they do spend is overwhelmingly online.” If consumers continue to shift their shopping behaviors, will the future will mean extinction for brick-and-mortar retail stores? Predictions for Black Friday–traditionally, the biggest retail sales day of the year–weren’t… Continue reading

For Want of a Comma or Two

By Pete Cape, Global Knowledge Director

Here’s an interesting question from we received from a client: “How many moms of girls under 18 are there in the US?” A few commas in the sentence might have helped us work out exactly what was being asked. Who was under 18; the Mom or the girl? I read it one way, my colleague read… Continue reading

B2B Non-Complainers: the Real Cost of Not Knowing your Customer

By the Editors

B2B (business-to-business) customers complain about products and services less often than consumers do, according to consultants John Goodman and David Beinhacker. But in the B2B space, quiet doesn’t necessarily mean “satisfied.” In their November 20 article for Quirk’s, Goodman and Beinhacker explain the top causes for “unarticulated dissatisfaction.” They explain how to measure the business… Continue reading

3 Things I Wish I Knew When I First Planned Research in China

By Jennifer Serrano, Knowledge Manager APAC, SSI

China is currently the world’s second largest economy after the USA and is increasingly playing a very important and influential role in the global economy. It is not surprising then to also see that its research market has grown, according to ESOMAR’s 2015 industry report, to become the 5th largest globally with a turnover of US… Continue reading