Blog

Defining qualitative research in today’s social media world

Qualitative research is defined by small sample sizes and in-depth information. The output from a qualitative study is interested in “why” and how”: ideas, descriptions, transcripts of in-person focus groups,…

Read more

Could it be the “end of the aisle” for the primary grocery shopper?

Who is the primary grocery shopper in your household? For many households it depends on when you ask and what you mean by “primary”. Especially among urban populations, one person…

Read more

How worried should researchers be about cyber-attacks and public trust?

It seems data breaches are constantly in the news these days. The most recent company to suffer a cyber-attack is Anthem, the second-largest health insurance company in the US. “In…

Read more

Do answers to open-end questions have to be so awful?

(The answer is no, and here’s why) Pete Cape, SSI Global Knowledge Director thinks open end questions are awful. And he’ll be explaining why and what we can do about…

Read more

Reflections from a black mirror

The Black Mirror is a British television drama series which takes today’s technologies to extremes and imagines the sinister outcomes of advances in the science and technology we take for…

Read more

Goldilocks and the 3 surveys

  One day, while Goldilocks was walking in the forest, she came upon a strange house. “MR Institute” it said above the door. Knocking first quietly, then more loudly Goldilocks…

Read more

For want of a nail

Researchers Should Randomize Sets of Answers to Prevent Bias When teaching questionnaire design to survey programmers I often ask them if they would randomise a set of answers if the…

Read more