Survey Sampling Blog

The Impact of Survey Mode on Data Results

By Keith Phillips, Senior Methodologist Several years ago I presented a webinar with my coworker Pete Cape for the American Marketing Association (AMA) where we talked about the impact of…

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Around the Web: Why Mobile Messaging is Great for Customer Service

By The Editors  A recent article in Mobile Marketer discusses current trends around companies using mobile messaging and chat apps to communicate with their customer base. Based on a report…

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The Invitation Subject Line on your Survey Can Impact Data Quality

By Nicole Mitchell, Knowledge Specialist  Many researchers focus on creating subject lines for online surveys that lure the attention of busy potential respondents and encourage survey participation. Revealing too much…

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How Should I Move My Market Research Projects Online?

By Jennifer Serrano, Knowledge Manager, APAC Cost and time are key business drivers today. It is not surprising to see clients constantly looking for data solutions that offer speed and…

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Around the Web: How Do Our Brains Process Logos?

By The Editors Logos are an important visual tool to help consumers instantly recognize a brand. Depending on a person’s experience with the brand, there may be  a positive or…

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Consider the Difference: “Professional Respondent” and Fraudster

By Jackie Lorch, VP, Global Knowledge Management To understand the causes of poor data quality in survey research, it’s important to clearly define the terms we use. For more than…

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Don’t Press the Red Button!

By Kristin Cavallaro  There is something intriguing and magical about a big red button. When people see one on a landing page or in a survey, a curious feeling washes…

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