Survey Sampling Blog

Around the Web: How Brands Will Use Virtual Reality to Reach Consumers

Recently, the tech site Mashable published an opinion piece about virtual reality (VR), written by Tal Chalozin, co-founder and CTO of video marketing platform company Innovid. The media world is…

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Around the Web: Key B2C Highlights from the MMA’s Global CEO-CMO Summit 2016

By the Editors In two recent LinkedIn Pulse posts, Nikunj Sanghvi, Head of US Sales & BD at Robosoft, shared key takeaways from the 2016 Mobile Marketing Association’s Global CEO-CMO…

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Parents Just Don’t Understand

By Nicole Mitchell, Knowledge Specialist, SSI Let me tell you a story all about how parent data ends up in a child/teen survey. Researchers sometimes want to gather the opinions…

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SSI’s Investment in B2B

By Andy Jolls, Chief Marketing Officer, SSI In the first half of 2016, the SSI team has been focused on delivering to our panel clients and partners across the globe. Since…

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How Generational Mobile Usage Patterns Influence Market Research

By Keith Phillips, Senior Methodologist, SSI Take a look at the image above. As the woman is walking and interacting with her mobile device, what do you assume she’s doing?…

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Around the Web: Consumers Shop on Smartphones More than Desktops

By The Editors A recent article on BloombergTechnology announced that smartphones have pulled ahead of desktop computers for web-shopping during Q1 of 2016, according to a study from e-commerce software…

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From Mall to Mobile Shopping: How Can Research Guide the Way?

By Jackie Lorch, VP Global Knowledge Management, SSI America has “too many stores.” So said Macy’s executives as they this week announced the closure of 15% of their own stores.…

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