Holiday Shopping Season: What Will Black Friday 2017 Mean for Retailers?

By the Editors

It’s nearly Thanksgiving: meaning that Black Friday is just around the corner! What can marketers and retailers expect from holiday shopping in 2017? According to retail reporter Kate Taylor at Business Insider, “nothing good” is coming for retailers, thanks to the continued effect of the “retail apocalypse” continuing on malls and brick-and-mortar stores. “According to… Continue reading

8 Things I Learned from Market Research in 2017

By Keith Phillips, Senior Methodologist

Every year seems to go by more quickly than the previous one and 2017 was no exception. Quite the interesting year we had, both in the world and in market research.  I took a moment to reflect on some of the things I learned this year from our great industry: 1. Generation Z likes to… Continue reading

The Relationship Between B2B Marketers & Buyers: 2018 Goals

By the Editors

B2B (Business-to-Business) marketers are looking to grow their audience in 2018, and B2B buyers or customers want partners (not vendors). What are the most effective ways to connect these two needs? Two blog posts touched upon this in late October: a LinkedIn Pulse post about the success of content marketing and a Marketing Charts article… Continue reading

Use It or Lose It: 5 Reasons to Invest your Budget in MR Before the End of 2017

By the Editors

October has come and gone—meaning that marketing leaders and their teams have less than two months left in which to spend the remainder of their 2017 marketing budgets. If you’re in this boat, you may find yourself in a “use it or lose it” situation: if you don’t spend the full marketing budget this year. Allocating… Continue reading

B2B Trackers: Best Practices for Continuity

By the Editors

In today’s constantly shifting business climate, tracker studies can be an important tool to understand the impact of changes in the business and the wider environment. Trackers gather information about brand image, ad effectiveness, campaign impacts and other business changes over time. They consist of multiple waves of studies that collect and analyze data over… Continue reading