Survey Sampling Blog

When Should You Include a Warning for a Sensitive Questionnaire Topic?

By Jackie Lorch, Vice President, Global Knowledge Management Just recently, we had two questions from clients asking our advice about including a warning in questionnaires that have sensitive topics. Sensitive Topics…

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Am I Seeing Double? The Risk of Using IP Address to Identify Duplicates

By Nicole Mitchell, Knowledge Specialist Recently, a client contacted us with a data concern: They were seeing duplicate participants within their sample. In discussing the situation further, we discovered that…

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Bacon Pancakes or Pancakes and Bacon: The Art of Writing Clear Survey Questions

By Keith Phillips, Senior Methodologist I recently returned back to the States from a vacation I took in London. I loved London—I really enjoyed the people, the sites and the food.…

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Around the Web: How Facial Coding and Body Language Are Changing Market Research

By The Editors How consumers react to a product can be verbally conveyed through written feedback in surveys and questionnaires, but other layers of communication are often missed when relying…

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Nearly Half of US Households Now Wireless Only

By Jackie Lorch, VP, Global Knowledge Management The new numbers on US wireless households are out today, and they show the inexorable rise of households without any landline telephone—households that…

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Leicester City’s Football Fairytale: Were Statistics and Data the Key?

By Jackie Lorch, Vice President, Global Knowledge Management Seems like everyone’s talking about Leicester City football (soccer) team’s unlikely path to becoming British Premier League Champions. It’s the fairytale story…

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Around the Web: Can Conjoint Analysis Help You Better Predict Buyer Behavior?

By The Editors Conjoint analysis can help researchers conduct in-depth, complex analysis to solve challenging business and research problems. As Dorota Rewinska notes in the FlexMR blog post, “3 Ways…

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