Blog

40 minutes of questions and 20 minutes of time: how to tackle questionnaire length

To obtain high quality research data we need people to pay attention throughout the questionnaire. But what if they are unable to do that? What if it is not possible…

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Setting up a B2B market research project – 3 best practices

B2B research can be daunting – the targets are scarce and catching 15 minutes of a busy executive’s time to take a survey can be a challenge. Here are 3 tips to…

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Business intelligence: challenge and opportunity

Technology advances over the past few years have allowed business leaders to tap into more detailed, and accurate data about their customers and their markets than ever before. Access to…

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Basic sample in an online world

Research textbooks teach the following types of sample selection methods: Simple Random Sampling Systematic Sampling Stratified Sampling Quota Sampling Cluster Sampling They are defined as: Simple Random Sampling: A pure…

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Farewell to the emoticon?

Some recent news which could wipe the smiles, frowns and scowls off those little sun-like faces. The use of emoticons in emails could become a thing of the past, replaced by data…

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the Internet of Things

You get off the plane to start your vacation. Not stopping at baggage claim, you reach the kerbside where a bus is just pulling up to bring you to your…

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How market research powers today’s marketing mix

The marketing mix is a basic tool in marketing. Traditionally it is defined by four elements: Price, Product, Promotion (how will the product be marketed and promoted) and Place (where…

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