All posts in B2B Sampling

Around the Web: B2B Market Research Requires a Flexible Methodology Toolkit

By the Editors  Recently, data expert Sam Panini tweeted out a link to a 2015 Quirks.com article written by Mark Towery of Geo Strategy Partners. In his lively piece, Towery…

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Focusing on Responsibilities Instead of Job Titles Can Help you Source B2B Sample

By the Editors  Imagine this: a researcher is hard at work designing a business-to-business (B2B) research project to help a software company market more effectively to hospitals. In order to…

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How to Write Effective B2B Market Research Screening Questions

By The Editors  Screening questions play a critical role in business-to-business (B2B) questionnaire design. These questions are used at the beginning of a survey to determine whether an individual participant –…

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Selective Global B2B Partnerships Equal Project Success

By the Editors  A common concern for B2B researchers is whether or not they feel they are crafting their research strategies correctly. It might make sense to rely on a…

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SSI’s Investment in B2B

By Andy Jolls, Chief Marketing Officer, SSI In the first half of 2016, the SSI team has been focused on delivering to our panel clients and partners across the globe. Since…

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What is B2B Market Research?

What is B2B Market Research and How Can I Benefit? When you offer a product or service primarily to other businesses, there’s simply no understating the importance of B2B market…

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Setting up a B2B market research project – 3 best practices

B2B research can be daunting – the targets are scarce and catching 15 minutes of a busy executive’s time to take a survey can be a challenge. Here are 3 tips to…

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