All posts in Big Data

Around the Web: Great B2B Marketing Strategies Employ Predictive Analytics

By the Editors  Recently, Business-to-Business (B2B) marketers have been re-tweeting an evergreen article by Keke Wu, Director of Analytics at the Massachusetts-based data company Avention. The blog post, originally appearing…

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Five Market Research Lessons and Trends from 2016

By the Editors The market research space is evolving quickly. New technologies are making it easier to capture data from a wide variety of markets and consumers—and in a host…

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Around the Web: Interpreting Big Data in Meaningful Ways

Recent studies and surveys have shown that in spite of Big Data’s popularity, few companies are actively incorporating it into their decision-making and strategy planning. In his Brand Quarterly article…

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Around the Web: CI Integration moves at Glacial Pace

Last month, MarketingDaily published an article by Karlene Lukovitz addressing the slow pace of change in companies seeking to leverage consumer insights. Lukovitz’s story begins by referencing a well-known 2009…

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Around the Web: Insights from First and Third-Party Data

By the Editors Businesses collect first-party data directly from existing customers and leads using CRM, newsletter subscriptions, website or app analytics and social media. Collecting said data is a powerful,…

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Back on the Hype Cycle Again? Looking at Big Data and the Future of Market Research

By Pete Cape, Director, Global Knowledge Reading this post on Fortune recently, I was reminded (again!) of the Gartner Hype Cycle and wondered if we were sliding towards the Trough…

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Understanding Tracker Sample and Feasibility

Planning feasibility for tracker studies is more complex than it is for ad hoc studies because you need to anticipate the target population of the future and how finding and…

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