All posts in Business-to-Business

Around the Web: Predicting B2B Prospects’ Behavior Using Intent Signals

By the Editors  Recently, Brian Giese of True Influence wrote for DataInformed about intent signals and their use to B2B marketers. “The ability to monitor the online activities of people…

Read more

How to Avoid Five Types of Bias in B2B Market Research

By the Editors Bias impacts all types of market research. It is notoriously difficult to eradicate, and can occur on the part of the respondent, the researcher. It could simply…

Read more

Around the Web: Great B2B Marketing Strategies Employ Predictive Analytics

By the Editors  Recently, Business-to-Business (B2B) marketers have been re-tweeting an evergreen article by Keke Wu, Director of Analytics at the Massachusetts-based data company Avention. The blog post, originally appearing…

Read more

Five Market Research Lessons and Trends from 2016

By the Editors The market research space is evolving quickly. New technologies are making it easier to capture data from a wide variety of markets and consumers—and in a host…

Read more

The Four Elements of the Right B2B Market Research Panel Partner

By the Editors  Recently, we have been talking about the key features business-to-business (B2B) researchers need to consider when choosing a sample partner. From the challenges of recruiting the right…

Read more

How Brand Trackers Aid B2B Market Research

By Andy Jolls, Chief Marketing Officer Brand tracking studies focus on the health and performance of a business’ brand. While they are most commonly understood in the context of the…

Read more

Five Questions to Ask Your B2B Sample Provider

By the Editors For business-to-business (B2B) researchers, choosing the right panel partner is an essential step in delivering high-quality market research data to clients. With numerous panel partners and agencies…

Read more