All posts in Questionnaire Design

Using Google Trends to Write a Better Questionnaire

By Kristin Cavallaro, Knowledge and Data Analysis Specialist We have all felt the pain once or twice in our careers where we were asked to write about something we know…

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Are your Questionnaire Screeners Worth a Second Look?

By Keith Phillips, Senior Methodologist For low-incidence studies, having a thorough screener section is incredibly important, especially when conducting B2B research for example.   Consider a study where only one…

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Participant Blame: Are your Questionnaires Set Up for Success?

By Pete Cape, Director, Global Knowledge I’m writing a training course about questionnaire design. It is not a hands-on course, it’s a theory course that tries to lay the groundwork…

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What Our Research Shows About Questionnaire Length, Fatigue Effects and Response Quality

By the Editors It is commonly accepted wisdom that shorter surveys are better. Within the market research world, there is significant concern about making surveys too long and causing respondent…

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Managing Aspirational Answering in China

By Pete Cape, Global Knowledge Director In modern China, where everything is possible tomorrow, the difference between “intention” and “desire” is very thin. For example, when asked which car someone…

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How to Get Better Data from Open-ended Questions: Mistakes to Avoid

By Keith Phillips, Senior Methodologist The open-ended question is a valuable tool in a market researcher’s tool kit.  It allows us to dip our toes in the qualitative pool within…

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Using Forced Choice Questions Correctly

By The Editors   Researchers must be aware of questionnaire design challenges when developing research, as poor question choice can influence the participant experience, data integrity and research outcomes. Selecting…

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