All posts in Trends

Around the Web: MR Leaders Weigh in on Data Trend Predictions for the New Year

By the Editors In December 2016, Sarah Schmidt, Managing Editor at MarketResearch.com, asked market research professionals, executives, and suppliers to share their predictions for MRX trends in 2017. Schmidt shared…

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Could a Dynamic Geo-location Diary be the Right Solution for your Project?

By the Editors Diary studies can help researchers to understand a variety of factors about consumer behavior and opinions that a single survey could never reveal. Instead of a single…

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Launching a New Product in 2017: Four MRX Approaches to Consider

By The Editors Launching a new product is one of the most important junctures during which to incorporate market research into your company’s workflow. New products evoke excitement, whether you…

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Around the Web: New Mobile Insights about Higher-Income Adults

By the Editors Recently, measurement company comScore released their 2016 U.S. Mobile App Report, which shares “insights on the mobile app landscape and how mobile app behavior differs by audience…

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Capturing Mobile Research at the Point of Purchase

By the Editors In-the-moment research via a mobile survey enables brands to understand the consumer and interact with them in real-time. In many ways, this research provides deeper insights into…

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Around the Web: CI Integration moves at Glacial Pace

Last month, MarketingDaily published an article by Karlene Lukovitz addressing the slow pace of change in companies seeking to leverage consumer insights. Lukovitz’s story begins by referencing a well-known 2009…

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Understanding Technological Engagement across Generations

By: Nicole Mitchell, Knowledge Specialist Digital behaviors vary greatly among today’s global citizens. SSI recently conducted a study with 6,173 people in six different countries, asking a variety of questions…

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