When smartphones began exploding in popularity, many companies jumped on the mobile bandwagon and created branded apps to connect with their customers. For some, a mobile app created significant value for both the business and its customers. But many others simply created a mobile application because it was the popular thing to do at the time. And we all know that what’s popular isn’t always what’s good for business! Before you get started with your mobile strategy, it’s always important to take a step back and evaluate whether your company would truly benefit from a mobile app. Here are three things to think about before you take the leap.
Your customers are mobile
Take a good look at your core customers. Do you notice that they are frequently using their mobile devices as shopping tools while in store? Or perhaps the bulk of your website traffic comes from smartphone users. Sometimes it’s clear that your customers are using their mobile devices frequently to engage with your business. Other times, a quick market research campaign can help you uncover some important data about how your customers are using their smartphones and tablets as shopping companions.
There’s a customer service need
Do you notice that your customers are calling you frequently with similar questions about products or services that your business offers? If so, it may be time to think about developing a mobile application to help free up some time and close any gaps in your customer service. Not only will a mobile application provide customers with the answers they need quickly and easily, it will also help increase your productivity by lessening time spent on the phone. Countless companies are using mobile to help improve the customer service experience.
The benefits are obvious
Perhaps the most critical question any business owner should ask before taking a deep dive into mobile is whether their company or customers could actually benefit from a branded mobile app. This helps avoid the scenario of developing a mobile application just for the sake of having one. If the benefits aren’t immediately clear, it may be a good idea to shift gears a little and invest your company’s marketing dollars elsewhere. But if you are able to easily identify a need, then it could be a good move for your business. For example, let’s say you own a busy lunch spot in a prime downtown location. Chances are, if you developed an application that allowed for mobile ordering, it would be used frequently by your customers! It would also help cut down on time spent in line and save you time during the daily lunch rush.
Have you been thinking about developing a mobile application for your business? If so, it’s important to answer a few key questions before you dive in.
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