MRX 2018 Planning Guide: 5 Ways to Keep Questionnaire Design Top-of-Mind Next Year

By the Editors

It is that time again when marketers begin taking stock of the business year and look ahead to plan for 2018. What campaigns were effective? What initiatives could have used some work? We will be rolling out a series of posts to help you plan for next year and think critically about the verticals, projects… Continue reading

Will Mobile MR Surveys Disappear? Are We Using Them Correctly While They’re Here?

By the Editors

According to the 2017 GRIT study, 74% of respondents used mobile surveys in their market research. That’s good news–but are they using these mobile surveys effectively? And will surveys and questionnaires continue to be useful in the future, in the face of new and developing research technologies like facial recognition, virtual reality, AI, and big… Continue reading

On a Scale of 1 to 10, the Right Answer is 10

By Jackie Lorch, Vice President, Global Knowledge Management

The last time I went on a short cruise the service was very good, and you couldn’t help but notice how hard the staff was working. But – just in case you didn’t – they spent a lot of time teaching us how to answer the company’s customer satisfaction “survey.” They explained that the results… Continue reading

Holiday Shopping Season: What Will Black Friday 2017 Mean for Retailers?

By the Editors

It’s nearly Thanksgiving: meaning that Black Friday is just around the corner! What can marketers and retailers expect from holiday shopping in 2017? According to retail reporter Kate Taylor at Business Insider, “nothing good” is coming for retailers, thanks to the continued effect of the “retail apocalypse” continuing on malls and brick-and-mortar stores. “According to… Continue reading

8 Things I Learned from Market Research in 2017

By Keith Phillips, Senior Methodologist

Every year seems to go by more quickly than the previous one and 2017 was no exception. Quite the interesting year we had, both in the world and in market research.  I took a moment to reflect on some of the things I learned this year from our great industry: 1. Generation Z likes to… Continue reading