New Data on the Rise in Cell Phone Use: What it Means for your Research

By Jackie Lorch, VP Global Knowledge Management

New data on the presence of landline phones in US households has just been released. The facts confirm what we’re probably all very aware of based on our own changing phone usage over recent years –households are continuing to leave landline phones behind and become mobile-only (also known as wireless-only or cell-phone only households) in… Continue reading

Four Things you Need to Know Before Conducting your Research in South Korea

By Jennifer Serrano, Knowledge Manager

Just as the South Korean flag (with its blue and red icon) neatly symbolizes the fluid mix of ancient and modern aspects of the country, South Korea indubitably displays the benefit of a fully industrialised, high-tech nation balanced alongside a reverence for tradition and the ways of old Asia. Here are four things to know… Continue reading

Should you be Using Video-Based Mobile Qualitative Interviewing?

By the Editors

Qualitative interviewing has long been a focus area for researchers. The video capabilities of mobile phones are making it easier than ever for researchers to conduct mobile interviews in a variety of settings. When is video-based qualitative interviewing appropriate, and what factors should researchers consider in terms of best practices? Where Qualitative In-depth Interviews Fit… Continue reading

The Value of Knowledge: Why we Should Never Stop Learning and Sharing

By Pete Cape, Director, Global Knowledge

Many of you I’m sure will have heard this expression  before: “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” You may have it in your own language or even with the same sentiment using a different metaphor. Oddly enough, I… Continue reading

How Evolving Mobile Device Technology is Changing Market Research

By the Editors

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Around the Web: Why Outlier Responses Matter in MR

By the Editors

In November of 2016, Fast Company published a contrarian take on MRX, written by software designer Christian Bonilla. Bonilla’s piece draws upon his past experience working for a software startup where he’d been part of a team developing a pricing tool for food distribution sales reps. Much to Bonilla’s surprise, he found that the top… Continue reading

The Evolution of Privacy Concerns in MR

By Keith Phillips, Senior Methodologist

Thirty years ago, if you told someone you had a privacy concern, they may think you were talking about your neighbor, your doctor, your child’s school teacher, or someone else with whom you had a connection. In today’s world, it’s just the opposite. “Privacy concerns” represent the interaction of your personal information with the “anonymous”… Continue reading