MRX Profile: Q&A Session with SSI’s Mary Rusterholz

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s standout employees to ask them a few questions about their years of experience in the MR industry. Mary Rusterholz has served as SSI’s Chief Human Resource Officer since 2012. She has successfully spearheaded the organization’s global growth and maturity in… Continue reading

Around the Web: A Data Visualization and B2B MRX Roundup!

By the Editors

Over the last several weeks, marketers and B2B researchers have made data visualization the subject of numerous articles and tweets, ranging from the theoretical to the practical. Are you using data to tell a brand story? In “How to Create Story-Driven Data Visualization in 5 Steps,” Michael Brenner, the CEO of Marketing Insider Group, breaks… Continue reading

What are the Skills you Need for a Career in Research in 2017?

By Jackie Lorch, VP Global Knowledge Management

My colleague Pete Cape (AKA “Dr. Pete”) writes a monthly column in ESOMAR’s Monthly magazine, Research World titled “The walk-in clinic for research ailments.” Pete’s column answers readers’ research questions. This month, the question is from someone asking for advice about how his daughter should prepare to follow him into a career in research. This… Continue reading

Back To Basics Monday: What is Market Research?

By Nicole Mitchell, Knowledge Specialist

What is market research? According to ESOMAR (European Society for Opinion and Marketing Research), the official definition of research includes all forms of market, opinion and social research and data analytics and is the systematic gathering and interpretation of information about individuals and organisations. It uses the statistical and analytical methods and techniques of the… Continue reading

Misconception of a Generation: Perceptions from a Gen Zer

By Lea Lieb, Knowledge Intern, SSI

Generational research tends to be quite a difficult process. Older generations try to figure out “the kids” in their society, which often results in biases and stereotypes. As a member of this generation, I think Gen Z deserves a more fair analysis. This group, defined as born after 1995 (22-years-old or younger as of today)… Continue reading

Featured Researcher: Q&A Session with SSI’s Pete Cape

By the Editors

In honor of SSI’s 40th anniversary, we are sitting down with some of the organization’s standout employees to ask them a few questions about their years of experience in the MR industry.   Pete Cape (AKA “Dr. Pete”) Global Knowledge Director, SSI, is among the most respected, entertaining and thought-provoking presenters in the marketing research… Continue reading

Around the Web: Google and Facebook Go “Head-to-Head” Over Header Bidding

By the Editors

On March 27th, Advertising Age published an article entitled, “Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook.” Ad Age journalist George Slefo reports that Google is developing its own alternative to header bidding technology in response to Facebook’s recent endorsement. “Facebook’s endorsement was about as disruptive as an NFL team nabbing Tom… Continue reading