All posts tagged B2B

Around the Web: Predicting B2B Prospects’ Behavior Using Intent Signals

By the Editors  Recently, Brian Giese of True Influence wrote for DataInformed about intent signals and their use to B2B marketers. “The ability to monitor the online activities of people…

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Around the Web: Great B2B Marketing Strategies Employ Predictive Analytics

By the Editors  Recently, Business-to-Business (B2B) marketers have been re-tweeting an evergreen article by Keke Wu, Director of Analytics at the Massachusetts-based data company Avention. The blog post, originally appearing…

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How the Right Partner Can Help Management Consulting Companies Deliver

By the Editors Management consultants help the world’s biggest brands and most innovative startups access the data they need to develop strategies for growth. Whether they’re solving major challenges around…

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Five Market Research Lessons and Trends from 2016

By the Editors The market research space is evolving quickly. New technologies are making it easier to capture data from a wide variety of markets and consumers—and in a host…

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The Four Elements of the Right B2B Market Research Panel Partner

By the Editors  Recently, we have been talking about the key features business-to-business (B2B) researchers need to consider when choosing a sample partner. From the challenges of recruiting the right…

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How Brand Trackers Aid B2B Market Research

By Andy Jolls, Chief Marketing Officer Brand tracking studies focus on the health and performance of a business’ brand. While they are most commonly understood in the context of the…

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Why Researchers Need Panel Partners with a Global Footprint for B2B

By the Editors Today’s business landscape is increasingly global and market researchers see this need reflected in their research designs. Clients are looking to understand how to partner with other…

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