All posts tagged culture

How to Avoid Five Types of Bias in B2B Market Research

By the Editors Bias impacts all types of market research. It is notoriously difficult to eradicate, and can occur on the part of the respondent, the researcher. It could simply…

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Would you buy a used car from this avatar?

written by Jackie Lorch Two recent developments seem bound to further reduce our opportunities to meet and talk with people in the real, rather than the virtual world. First, Amazon…

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