All posts tagged research

Could a Dynamic Geo-location Diary be the Right Solution for your Project?

By the Editors Diary studies can help researchers to understand a variety of factors about consumer behavior and opinions that a single survey could never reveal. Instead of a single…

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IIeX Europe 2016 Review: Innovation and New Technology in Market Research

By Stefan Boom, Sales Manager “Imagine it. See it. Do it.” This tagline for the Insight Innovation Exchange (IIeX) Europe conference in Amsterdam recently aptly explains my experience at this forward-thinking…

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Questionnaire Design Principles for Tracking Studies

Questionnaire design is a key driver of data quality for tracking studies. Trackers are especially at risk for poor data quality because many are so long that participants get tired…

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Understanding Tracker Sample and Feasibility

Planning feasibility for tracker studies is more complex than it is for ad hoc studies because you need to anticipate the target population of the future and how finding and…

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Understanding Attitudes to “Class” in China

Researchers expect to take advantage of the convenience of dividing populations into discrete social groups: upper class, blue collar, B, C1, etc. A reminder that this assumption is not always…

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How to Deal with Grids in a Mobile Survey

Perhaps the biggest stumbling block in making questionnaires mobile-friendly is what to do about grids. When making the conversion from PC-friendly to mobile-friendly, the advice is usually to break grids…

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Qualitative and Quantitative Research: what are they and what’s the difference?

Traditionally qualitative and quantitative research were considered to be distinct and very different disciplines within the research field. Researchers and research companies have usually specialized in one of these types…

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