What Is RealCustomers?
RealCustomers is a custom panel of your own verified customers. To create your RealCustomers panel, we match SSI's full online panel against your customer list. Once we identify your specific customers, you can build in-depth profiles, using your choice of SSI’s 6,000+ questions to gain insights into demographics, psychographics and more.
SSI's experts will manage every aspect of your panel for you—from invitations to incentives to communication strategies. You can save time, resources and money—and have total confidence your customers are enjoying positive and engaging research experiences that reinforce their bonds with your company.
When Should You Use RealCustomers?
Use RealCustomers whenever you would benefit from customer feedback to inform your business decisions—on everything from developing product concepts to testing messages—but don’t have the resources to build and maintain your own panel. With RealCustomers, you get all the advantages of a customer panel with none of the challenges. SSI puts our proven panel management techniques to work for you. So you save time and money, while gaining the competitive edge of an active, dedicated panel to provide ongoing insights and information.
What Benefits Does RealCustomers Deliver?
With RealCustomers, you can:
- Eliminate the hassle of building and managing a customer panel. SSI handles all panel management for you, using best practices developed managing our own world-leading global panels.
- Gain a deeper understanding of your customers. SSI strengthens your customer knowledge, extending information from your own database—including purchase history, product usage and more—with your choice of our 6,000+ profiling questions.
- Get 24/7 panel support. Both you and your RealCustomer panelists can count on full customer service, around the clock, every day of the week.
- Reduce habituation to your survey topic. SSI’s panelists are exposed to a broad range of survey topics, so your RealCustomers won’t become habituated to survey content about your industry. They remain interested and engaged—so they provide meaningful and relevant responses.
