Newsroom

Find press releases sharing new SSI solutions and research—and articles with fresh insights from our knowledge leaders.

• Transforming Telephone Research
• Connecting with Professional and Patient Targets: Going Back to the Future with Live Telephone Interviewing

Question of the Week

This week's question:

How is a MROC different from a focus group?

Answer: MROC stands for Market Research Online Community. It’s pronounced “emrock” and refers to a group of people who have been recruited to give their opinions in a closed or secure online community setting. Focus groups give an opinion on a one-off ad hoc basis at a certain point in time. Focus groups usually have different people for each session. An MROC typically has the same members for several sessions and can be in existence for an extended period of time.

• Question of the Week

SSI KNOWLEDGElink

Browse through issues of our SSI newsletter, packed with expert guidance and insightful findings.

• SSI KNOWLEDGElink

White Papers/POVs

Explore in-depth "research on research" to guide sample and survey design.

• Why Don't People Join Panels
• Working Phone Rate
• Questionnaire Length, Fatique Effects and Response Quality Revisited

Webinars/Podcasts

View detailed presentations—including new research—on today's critical trends and their impact.

Winning the Social Media Avids

How Is the Balance of Power Shifting between Marketing and Market Research?

Research Resisters

• Webinars
• Podcasts

Videos

Learn the answers to your most pressing research questions with an educational video.

• Q&A with Dr. Pete
• SSI Offline Connection
• SSI Knowledge Nook™

SSI ClicKnowledge™

Look up demographic info, market research statistics, panel counts and more.

Fact Sheets

Read about SSI’s products and services—including how they benefit you and enhance your research.

• SSI Fact Sheets

Research Radio

Hear insightful interviews with SSI and industry leaders on a range of compelling subjects.

• Research Radio

QuickTake™ is a quick, easy, do-it-yourself survey solution that lets you conduct surveys 24/7…with whatever targets you choose…and have results in your hands fast.

Learn More

SSI-SNAP™ is a do-it -yourself application that empowers you to order your landline or wireless phone sample right from your PC—and have it delivered in minutes.

Learn More

PitchPerfect™ is a high-speed, low-cost custom research service that lets you ask five questions by noon on Monday—and have the answers in hand on Wednesday, straight from a representative sample of 1,000 US consumers.

Learn More

Calculate optimal sample size…check SIC codes…and use our easy geography decoder!

Learn More

Experience some of SSI’s powerful tools—including SNAP™ and QuickTake™—in action.

Learn More