What Are SSI Panel Services?
SSI Panel Services provide a complete program for putting SSI's recruitment and reach to work, creating panels just for you. You can benefit from SSI's Panel Services in two ways. First, if you already have a panel, we can help you dramatically increase your membership base, either in total or within specific segments where you need added access. Second, if you want to reach niche audiences—such as mothers with babies or SUV drivers—we can create customized panels, targeting our recruitment efforts to your requirements.
When Should You Use SSI Panel Services?
SSI Panel Services bring the benefits of SSI's 50 years of experience recruiting, growing and managing panels to your company. Whether you want to build a specialized market research online community to support your brand—or expand an existing panel to extend your reach—SSI can access any segments you need.
What Benefits Do SSI Panel Services Deliver?
SSI Panel Services offer unique advantages:
- The wide reach and diversity of SSI Dynamix™. Through SSI Dynamix, we offer the most engaged respondents through the widest variety of recruitment sources. Whatever the panel criteria, we provide a representative sampling frame that minimizes bias and maximizes data integrity.
- The highest quality. SSI applies the strictest quality processes, including digital fingerprinting to combat fraud, double opt-in recruitment procedures and real-time address verification.
- Unparalleled panel and media buying expertise. SSI brings 50 years of panel building and recruitment experience, including a decade of creating and growing online panels in 28 countries. We also have 15 years of global media buying experience. With our high name recognition, we enjoy strong bargaining power with global and local online advertising vendors—and you reap the benefits of those important relationships.
- The strongest combination of global reach and local knowledge. SSI offers access around the world, with 30 offices spanning every time zone and a staff fluent in 36 languages. Service and media buying teams, however, are deliberately local to ensure both our customers and our media partners have the convenience of working in their own time zone and language.
