What Is SSI Online?
SSI Online provides the widest, most diverse reach to consumer, B2B and healthcare audiences around the world. Powered by our game-changing SSI Dynamix™ sampling platform, SSI Online links to a full spectrum of sources—our own global panels, social media, online communities, affiliate partners and more—to create the optimal sample for each project.
When Should You Use SSI Online?
SSI Online is the perfect solution when you need cost-efficient access…fast turnaround…and high-quality response. It gets you to the respondents you need, even within tight budgets and timelines.
What Benefits Does SSI Online Deliver?
- Strict processes to verify respondents and protect data integrity. SSI uses a variety of techniques to authenticate and de-dupe respondents, including digital fingerprinting…matches against third-party databases…traps to uncover geo-IP violations…and real-time dynamic profiling. We also have stringent processes to protect data integrity, including timestamps to flag “speeders”…checks to identify “straightliners”…quality control questions to reveal those not paying attention…and real-time database analyses to eliminate fraudulent activity.
- Dynamic, real-time profiling. Traditional models use static profiles based on long questionnaires. In contrast, we ask only what we need to know. We create questions on the fly and get immediate responses…profile in real-time, through 30-second surveys…and ask questions, rather than make assertions, ensuring we never lead respondents.
- Flexible sourcing. Panels always will be a critical access source. But they are only one source. We can pull in anyone who wants to share opinions—even those who would never join a panel.
- Broad global access. We reach around the world with a consistent approach to support multi-country projects.
