Online and telephone sampling solutions, supported by local knowledge and presence, make SSI the premier sample provider around the world

Shelton, Connecticut, USA, September 29, 2009 - Survey Sampling International (SSI) announces the opening of its Mexico City office. Located in one of the most populous cities in the world, SSI's 17^th regional office services clients conducting research - both online and telephone - throughout Latin America.  

"We believe it is beneficial to both our clients and our panelists to establish ourselves locally where we embrace the people and the distinctive cultures," explains Mauricio Torres Leclerc, Managing Director, SSI Latin America.

SSI established and continues to grow its online panels in Argentina, Brazil, and Mexico, and offers mobile RDD in these countries as well. SSI is expanding its landline RDD offering throughout Latin America, presently offering sample in Argentina, Brazil, Mexico, and Venezuela.

SSI has more than 5 years experience conducting research in the emerging markets of Latin America where the demand for research is on the rise. SSI can profile panelists on hundreds of criteria, such as Auto; Business/Education; Computers/Internet; Cosmetics; Finance; Gaming; Healthcare; Household Size/Income; Leisure/Interests; Mobile Phone; Social Class; and Teens. The company also has the ability to profile people with custom screening questions using iScreen.

"We've conducted hundreds of successful studies in this region," notes Mauricio.  "SSI gives marketing researchers access to the insights of tens of thousands of people in Latin America through our rapidly growing online panels as well as through landline and mobile samples."

SSI's sampling solutions in Latin America include:

Argentina (pop. 40,913,584)
Online panel - 32,000; Landline phones - 9,500,000; Mobile subscribers - 40,402,000

Brazil (pop. 198,739,269)
Online panel - 110,000; Landline phones - 39,400,000; Mobile subscribers - 120,980,000

Mexico (pop. 111,211,789)
Online panel - 82,000; Landline phones - 19,754,000; Mobile subscribers - 68,254,000

Venezuela (pop. 26,814,843)
Landline phones - 5,082,000

Note: Population estimates are 2009; landline and mobile penetration estimates are 2007.

Both Mauricio and his colleague, Marko Zednik, Client Services Director, bring vast international experience and local knowledge to clients in Latin America. Mauricio, who joined SSI in 2005, was born and raised in Colombia and studied and worked in Canada, France, Holland, Italy, Monaco, Spain, and the US. He speaks Spanish, English, French, and Italian; Marko joined SSI in 2005. He has lived and worked in Spain and Germany, and speaks Spanish, English, and German.

Prior to the opening of SSI Mexico, Mauricio and Marko founded SSI's Madrid office and grew SSI's southern Europe and European key accounts territories with great success. Both had been servicing Latin American clients from Spain.

Survey Sampling México S. de RL. C.V is located at:
Mariano Escobedo 510, Piso 12
Col. Nueva Anzures / Del. Benito Juarez, México, D.F.
México, D.F. 11590

For more information, please contact Mauricio Torres Leclerc, Managing Director, SSI Latin America at info_mx@surveysampling.com or +52 55 2881 8454.

To download SSI's Latin America Panel Book in English, click here.
To download SSI's Latin America Panel Book in Spanish or Portuguese, click here.

About Survey Sampling International
Survey Sampling International is the premier global provider of sampling solutions for survey research. SSI offers access to more than 6 million consumer and business-to-business research respondents in 54 countries via Internet, telephone, and mobile. Additional client services include custom profiling, survey programming and hosting, data processing, sampling consulting, and survey optimization.

SSI serves more than 1,800 clients worldwide, including three-quarters of the top researchers. Founded in 1977, SSI has an international staff of 400 people representing 50 countries and 36 languages. The company has 17 offices worldwide in Beijing, Frankfurt, London, Los Angeles, Madrid, Mexico City, Mumbai, Paris, Rotterdam, Seoul, Shanghai, Shelton (CT), Singapore, Stockholm, Sydney, Tokyo, and Toronto. Additional SSI representatives are in Hong Kong.

For more information, visit www.surveysampling.com.