Consumers
Consumers of all types
SSI offers access to millions of consumers in more than 50 countries. Consumers provide valuable insight to shape the product development, marketing, and branding decisions of countless companies. They also influence the policy, messaging, and media strategies of political candidates, causes, and government organizations.
Relationship of trust
SSI is able to provide dependable insight, because we build a relationship of trust, respect, and shared benefits within our research communities. Respondents know that their personal information is always kept confidential, and the information they provide will be valued, appreciated, and used constructively.
Respondents also benefit from the personal satisfaction of an enjoyable survey taking experience. Their opinions are taken seriously, and they have the opportunity to earn financial incentives or charitable contributions in their name.
SSI respondent communities
SSI's research panels are branded under a number of names, including OpinionWorld (in multiple languages), SurveySpot, and Choozz. Respondents are recruited via invitation from more than 3,400 sources. Recruiting efforts may include short 1-2 question surveys, banner ads, pop-ups, search links, and co-marketing on other sites.
Although anyone can apply to join an SSI community, we have checks in place to prevent duplication or fraud. These methods can range from technology-based techniques to identify duplicates to more traditional approaches like requiring a home address in order to receive rewards. In addition, community members are not paid to join, their motivation is more intrinsic.
SSI Autoclose helps keep costs low
SSI's online sampling software can close down an entire survey, or a quota group within a survey, according to pre-set limits. This prevents too many completed interviews from being received - especially when respondents are receiving individual rewards.
More than 1,800 clients trust SSI
SSI serves more than 1,800 marketing research clients including nearly 75% of the top global firms.
