Other specialty and low-incidence groups

Because of the breadth of SSI's respondent universe, we can help you identify specific communities of people whose incidence may be very low among a given population. To achieve this, we can combine predictive modeling techniques (to target likely candidates from within larger groups) with SSI iScreen, our powerful custom screening tool.

We offer specialty and low-incidence targeting on thousands of criteria, including lifestyles, hobbies, interests and even product usage. We're constantly re-examining and evaluating our research panels to offer new selections based on current trends. Examples might be the ability to target iPod users, or households with a Nintendo Wii system. Our data comes from self-reported information overlaid with demographic and behavioral criteria at the household and individual level.

SSI low-incidence samples can increase incidence over natural rate, and can help reduce screening costs and time spent in the field - reducing the overall cost of your survey research.

Examples of specific low-incidence respondents

Ailments/Drugs/Hearing Aids/Visual Aids
Babies/Children/Daycare
Collectibles/Crafts/Needlework/Photography
Sports/Boating/Fishing/Outdoor
Technology: Audio/Cameras/Computers/Printers
Travel/Cruises

Reduce respondent fatigue with demographic data

Data Demographic Record (DDR) is a free service offered by SSI to keep online surveys as short as possible. This service supplies additional demographic knowledge about the respondent in real-time, therefore shortening the survey by removing demographic questions.