Questionnaire Design Consultation

SSI is the critical link between client questionnaires and survey respondents. Well-designed questionnaires mean a better respondent experience. More engaged respondents mean better quality research.

SSI offers expert consultation in questionnaire design based on in-depth research of aspects such as conditioning, rewards effects, filter questions, "don't know" response options, response option ordering, and the optimal number of items per screen in online surveys.

Project consultation in advance of your project launch can lead to better start rates, lower dropout rates, fewer screenouts, and more.

SSI consultation services include:

• Individual Project Consultation - single survey recommendations;
• Consulting Retainer - for more complex, larger-scale projects, one of our design experts will set aside a block of time to meet with you and provide interactive consulation; and
• Seminar presentations - you assemble the participants and our experts will come to you for group training.

With SSI's expert guidance, you can improve your questionnaire design and get better, more actionable data to positively support your clients' business decisions.

For more information, contact your local SSI representative.

SSI's Respondent Preservation Initiative

In early 2009, SSI launched its Respondent Preservation Initiative. This industry-wide call-to-action focuses on sharing research of the respondent experience and data quality through white papers, events, and Webinars.

To learn more, click here.  

SSI's Knowledge Center

SSI's Knowledge Center comprises a team of people dedicated to improving survey design and data quality.

The team is led by Jackie Lorch, VP of Global Knowledge Management. Lorch is responsible for planning and executing SSI programs that ensure quality initiatives. She conducts research-on-research on the application of new and existing techniques and methods, participates in industry forums, and provides expert advice to clients and colleagues.

An active speaker at industry conferences such as ARF, IIR, MRA, and CMOR, Lorch also has authored and co-authored several papers addressing online data quality.

Philip Garland, Ph.D., is Senior Methodologist. Dr. Garland has conducted extensive research on questionnaire design and other survey research methods. He received a doctorate in Communication and an M.A. in Political Science from Stanford University. Dr. Garland is a member of the AAPOR Online Panel Task Force.