Taming the Social Media Giant

20/11/2012

SSI

Gain insights into social media trends, preferences, behaviors and attitudes. Everyone agrees that social networking is exploding. But what are people using social media for—and how much do they value it?  What sites do they prefer—and why? Are they passively listening or actively participating? For market researchers, the questions around social media are even more challenging. What does the rise in social media use mean for reaching research participants? Are social networks our allies or adversaries in bringing more people into our respondent pool? Get the answers—based on a breakthrough new study—at this exciting SSI program.

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