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Dealing with Diversity-Meeting the Challenge of Online Research in Asia

22/06/2011

Peter Blansjaar

Take an in-depth look at key differences across Asia markets and how they impact research strategies. The podcast reveals where participants are most likely to take surveys (and what that means for questionnaire length and design)…what time is best to reach them…what motivates them to take part in research…why localization is critical (and how to make it work)…and what topics are appropriate.

Click here to listen.