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SSI Launches QuickTake™V1.1; New Version of DIY Survey Solution. Click here to read the full press release.

SSI Announces Two Key Appointments in Asia Pacific Region. Click here to read the full press release.

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Researchers choose SSI Online Sample for Key Studies. Read More.

SSI’s Pete Cape Shares Expertise in New Book: 10 Answers to Contemporary Market Research Questions. Read More.

New Study Highlights SSI Mobile In-the-Moment Solution. Read More.

Read the QuickThoughts™ for iPad app review.

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Improving RDD Cell Sample Productivity
Missy Mosher, Senior Client Service Consultant
In partnership with Princeton Survey Research Associates
AAPOR Annual Conference, May 16-19, Boston
SSI, in conjunction with Neustar Information Services, has developed a method for identifying non-working and likely non-working numbers in RDD cell samples to improve sample efficiency. This presentation will help every researcher make an informed decision about screening wireless sample.

Using Maximum-Difference Scaling to Elicit Water Usage Preferences
Paul Johnson, Director, Analytics
AAPOR Annual Conference, May 16-19, Boston
SSI built an online panel of 30,000 local residents for this US local government project. Instead of using a typical Likert scale, a Maximum-Difference Exercise was used to force respondents to make trade-offs.  The result was richer data to help make better decisions about how to allocate a scarce resource.

Will Snowball Sampling Leave Your Data in the Cold?
Kristin Cavallaro, Knowledge and Data Analysis Specialist
AAPOR Annual Conference, May 16-19, Boston
When our research target is a needle in a haystack, is snowball sampling a good solution? SSI’s new research tested snowball against other online techniques, and recommends how best to incorporate it into your online sampling plan.

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