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Blending the Right Sampling Ingredients—A New Source Recipe

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Pete Cape

Listen to a new podcast with Pete Cape—Global Knowledge Director for Survey Sampling International—presenting a new blending solution that focuses on understanding people rather than sources.  Sharing the results of new SSI research, Pete reveals how to identify relevant psychographic, neurographic and personality variables…use blending to broaden diversity…and create a blend that achieves both consistency and validity.  He also presents practical guidelines for effectively implementing, managing and controlling blended sample.     

Click here to listen.