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Research Resisters

6/14/2011

Kristin Cavallaro

Understand what’s really driving participant declines—and discover exactly who is dropping out of the panel pool and why—from our new study on research “resisters.” Kristin Cavallaro—SSI’s Knowledge and Data Analysis Specialist at SSI—shares the results, revealing how “resisters” differ from panelists…the reasons they won‘t join panels…and the factors that drive some who do join to leave. In addition, Kristin looks at what these findings mean for market researchers…how the industry can overcome panel resistance…and what you can do to bring resisters into your surveys.

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