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Wireless/mobile sampling - an important option in telephone research.
SSI Research finds alternative question designs outperform grids.
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Optimal Sourcing 4.2. SSI has you coveredSSI is the premier provider of online, telephone, wireless/mobile, and multi-mode sampling solutions.
Optimal Sourcing 4.2 is SSI's comprehensive, integrated strategy to expand the availability and diversity of survey research respondents. Learn more.
The Respondent Preservation Initiative(TM) is an industry-wide call-to-action to ensure survey-taking is a positive experience for respondents. Learn more.
News
- SSI Expands Local Client Service in Asia Pacific to Hong Kong and Singapore
- Analyze Data during Fieldwork, in Real Time, with SSI's Live Data Manager - for free!
- SSI Reveals Small Business Owners are at Odds with Obama
- Survey Sampling International (SSI) Urges Researchers to Join in its Respondent Preservation Initiative(TM)
- SSI Names de Jong and Beckingham to Key Leadership Roles
- Survey Sampling International Embraces and Supports ESOMAR’s New 26 Quality Questions
- SSI Research Finds Alternative Question Designs Outperform Traditional Grids
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SSI in the news
Less Than 20% of Consumers Trust Food They Buy Is Safe and Healthy: IBM Survey Fielded by SSI
Millions of Americans Suffer in Silence - Study Sourced from SSI
The Cord-Cutter Effect In Research- Finding Ways To Survey Hard-To-Reach Target Groups
SSI Partners with BrandSpark on Better Homes and Gardens Best New Product Study
Pew Research: "Calling Cell Phones in '08 Pre-Election Polls" uses SSI Landline and Mobile Samples
Marketing research
Marketing research is the systematic gathering and interpretation of information about individuals or organizations using the statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making...(ESOMAR).
Sampling is the attempt to learn about some large group - a population - by looking only at a small part of it - a sample...(Martin Collins, 1986).