QuickThoughts™ key facts
- SSI’s QuickThoughts™ app for iPad helps put you in touch with the people you need to talk to – especially younger demographics, technology consumers and people on-the-go.
- To maintain the most reliable and diverse online sample available, SSI continuously innovates in its methods of recruiting and engaging respondents and the QuickThoughts™ app provides a state-of-the-art survey-taking experience – plus iTunes credits as a reward in real time – the only survey app to offer this.
- When you use the SSI Blend, SSI’s best quality online sample, QuickThoughts™ members will be carefully included in your frame, so you can be confident your sample covers these key populations.
Online sample without tablet users misses vital opinions
As the New York Times recently reported, “a growing number of analysts and veteran technology industry executives … contend that the torrid growth rates of the iPad, combined with tablet competition from the likes of Amazon.com and Microsoft, make a changing of the guard [from PC to tablet] a question of when, not if.” An online sample without tablet users may be missing vital opinions from key members of your target population.
The most diverse and representative sample available
The best quality sample reflects the communication and survey-taking preferences of your target populations – whether e-mail invitations and PCs, text messages, or app alerts on phones and iPads. The SSI online sample has you covered to engage people when, where and how they want to offer their opinions.
QuickThoughts™ works seamlessly with your survey designs
Traditional online surveys work well on tablets – in most cases no questionnaire re-design is needed, and longer surveys are more practical on a tablet than a phone – making tablets a great fit for today’s online research projects.
When you use the SSI online sample blend, you get the advantage of the most diverse population of respondents, engaged in the way they prefer – and the power of the SSI Dynamix sample platform, which means that your sample benefits from the same sampling methodology, screening and extensive quality controls used in SSI’s trusted proprietary panels. No other survey-taking app offers the consistency and reliability of the SSI Blend.
To learn more
Contact your SSI Account Team, or e-mail info@surveysampling.com.
To read the press release, click here. To download SSI’s QuickThoughts™ app for iPad, click here.
