SSI expands in Denmark

Sampling and data collection provider SSI and Danish company Interresearch launch a joint venture, SSI Denmark—adding 35,000 new respondents to SSI’s sample population.

STOCKHOLM, Sweden, August 29, 2012—Sampling and data collection provider SSI takes the next step in the Nordic market, launching a joint venture, SSI Denmark, with Danish company Interresearch. With the joint venture, SSI improves its presence in Denmark by increasing its sample capacity by 35,000 members, providing a substantially better product for the Danish market.

"The Nordics is a very important market for SSI and through this investment we build a much stronger presence in Denmark, allowing us to effectively support research projects in the region with high-quality sample" says Ulf Bjoernemark, Managing Director Nordics at SSI.

With the joint venture, SSI will take over some staff and clients from Interresearch. "By having staff locally as well as a highly-improved product, we are fulfilling SSI’s ambition of providing global sample and data collection products with a local touch" says Bjoernemark.

About SSI…
SSI ( is the premier global provider of sampling solutions and data collection for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Value-add services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI employees 1,300 people throughout 30 offices in 15 countries.