News

SSI Introduces Access to More Than 190 Million Registered US Voters

SHELTON, CT, February 16, 2012—SSI now offers access to more than 190 million US registered voters. To ensure accuracy, its voter records are continuously vetted and updated, based on information from more than 4,000 election boards, county clerks and voter registrars. Using the SSI sample, political and public affairs researchers have the flexibility to focus on more than 500 specific audience segments, targeting by party affiliation, voting history, donor history, income, age, race/ethnicity, demographics, hobbies and more.

“The power of SSI’s voter registration access is its ability to identify and reach people who have voted in past elections—and, for local races, home in on precise geographic selections,” says Jessica Smith, SSI’s Vice President, Offline Services. “It is important to remember, however, that, as of 2010, only 65% of adult Americans were registered to vote. That’s why SSI offers a full range of options to support political and public affairs research. For instance, to check the pulse of the total population, on a state or national level, SSI can integrate landline and wireless sample to reach 98% of US households.

“We also can deliver online and mixed access solutions—and even provide the speed and simplicity of do-it-yourself research with our QuickTake™ fast turnaround, 24/7 survey tool. The key is that we are ‘mode neutral.’ We provide the right methodology or combination of methodologies for each individual project.”

In addition to its complete spectrum of sampling options, SSI offers full-service project support, from survey optimization to data collection. Its network of 2,500+ telephone interviewers, the largest in the industry, completes more than 6 million interviews a year. For researchers targeting non-English speaking populations, SSI has in-house interviewers fluent in multiple languages.

About SSI…
Bringing together world-leading sampling experts Survey Sampling International and Opinionology, SSI (www.surveysampling.com) is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. Value-add services include questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. SSI has 30 offices serving clients around the world.