News

SSI Introduces SSI Automotive: Targeted Access to Automotive Respondents across the Worlds Largest Car Markets

Now Market Researchers Can Reach Car Owners and Buyers around the Globe, through 10 Standard Selection Criteria and Customized Segments

SHELTON, CT, May 1, 2012—SSI—the world’s leading sampling and data collection provider—has introduced SSI Automotive, offering market researchers specialized access to car owners and buyers around the globe. SSI Automotive provides reach across the world’s largest car markets—in terms of both production and sales—including the US, Germany, Japan, Korea, Brazil and China. Researchers can identify and recruit customized audience segments or choose from 10 standard selection options:

 

> Car Brand and Model

> New/Used Car

> Leased/Own Car

> Average km or Miles/Year

> Mileage of Current Car

 

> Year of Manufacture

> Year of Purchase

> Intent to Purchase a New Car

> Purchase Budget for a New Car

> Timeframe of Purchase Intent

SSI Automotive brings the full power of our SSI Dynamix™ sampling platform to carmakers and their suppliers,” says Kees de Jong, SSI’s CEO. “Through SSI Dynamix, we are able to link to a multitude of sources, including our own 34 global panels, social media, online communities, affiliate partners and more. Therefore, we can provide the broadest, most diverse access to anyone with an interest in sharing their opinions about cars—even those who would never join traditional panels. In addition, because SSI Dynamix profiles respondents in real time and stores information on every participant, we can capture highly customized populations—even with tight targeting parameters.

“With a difficult economy, we know the automotive sector has faced challenges in all markets, making it more critical than ever for companies to have dependable research guiding their strategies. Knowing that research quality depends on sample quality, SSI is focusing on the specific access needs of the auto industry, helping bring the right people to research projects to ensure accurate results.”

SSI Automotive Offers a Full Range of Resources
SSI Automotive brings auto industry researchers a full set of services to support effective survey research. In addition to sampling and data collection, it provides programming and hosting, survey translations, data processing and appending, weighting, coding and tabulations.

About SSI…
Bringing together world-leading sampling experts Survey Sampling International and Opinionology, SSI (www.surveysampling.com) is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. Value-add services include questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. SSI has 30 offices serving clients around the world.