SSI Launches QuickThoughts® iPad App to Attract Mobile Users to Research
Shelton, CT, January 22, 2013 – SSI announces the release of their free QuickThoughts® iPad app, offering a new, re-invented survey-taking experience for mobile technology users.
“Traditional survey-taking doesn’t have much appeal to today’s tech-savvy consumers,” says David Zotter, SSI Chief Technology Officer. “Sharing opinions online is second nature to this group, and they’re looking for a sleek interface and a reward which is a fair exchange for their time. QuickThoughts® gives them that.”
The QuickThoughts® app is unique in offering iTunes credits as the exclusive reward for the survey-takers’ time. It incorporates the latest technology to create an interface which is simple and highly intuitive. The app will increase SSI’s capacity in the populations which are difficult for marketing and research professionals to reach – especially young people and IT consumers and professionals.
The QuickThoughts® app integrates seamlessly with SSI’s industry leading Dynamix™ sampling platform. Survey-takers using the app will be incorporated into SSI’s online sample, using the proprietary SSI Blend which controls sample consistency via personality, lifestyle and psychographic attributes. The SSI Blend was recently recognized for its unmatched consistency by Sample Source Auditors™, a division of Mktg. Inc.
“SSI is very focused on delivering new technologies to our customers and respondents, and QuickThoughts® is the first in a series of mobile tools and applications we will release in 2013.” says Chris Fanning, SSI President and CEO.
SSI (www.surveysampling.com) is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 78 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additional services include questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI serves more than 3,000 clients, including 48 of the top 50 research organizations from its 27 offices around the world.