Industry Expert Kerklaan Joins SSI as Managing Director
SHELTON, Conn., June 2, 2014 – Marlies Kerklaan, a 20-year specialist in marketing research, has joined SSI’s Rotterdam office as Managing Director for the Benelux region.
In her new position, Kerklaan is responsible for all sales and operations for SSI in Belgium, the Netherlands and Luxembourg, and will work with SSIers to oversee the interests of clients and partners across a variety of industries, such as banking, healthcare, marketing, advertising, information technology and consumer products.
Prior to joining SSI, Kerklaan was a business manager at Blauw Research, leading the team responsible for all branding-related studies. She managed both team and client relationships, and was in charge of business development. Kerklaan lead the team to develop surveys and new research techniques. Amongst her key achievements at Blauw was the introduction of qualitative techniques in online questionnaires, providing clients a deeper understanding of the market and target audiences.
“SSI is excited to have Marlies join SSI’s management team. Besides her impressive background in market research, she is in the unique position of sharing her experience as an SSI partner and client,” said Michel Guidi, SVP Professional Services and Managing Director, Europe. “I look forward to working with Marlies to strengthen SSI’s position as the market research solutions leader in the Benelux region.”
From 1994 to 2004, Kerklaan worked for Heliview Marketingservice in Breda, the Netherlands. While there she designed and conducted numerous qualitative and quantitative research studies, specializing in customer relation surveys.
Kerklaan earned a master’s degree in economical psychology and a bachelor’s degree in psychology from Katholieke Universiteit in Tilburg, the Netherlands.
SSI is the premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.
Kannon Public Relations