SSI and Decision Analyst Form Exclusive Partnership

Strengthens Capacity of SSI B2B inSSItes

SHELTON, Conn., Jan. 27, 2014 – Global research sample and data collection provider SSI today announced an exclusive partnership with Decision Analyst allowing members of Decision Analyst’s executive, technology, IT decision makers and contractors panels to join SSI B2B inSSItes™ sample.

“The new partnership strengthens the capacity of our SSI B2B inSSItes sample,” said Chris Fanning, SSI president and CEO. Decision Analyst is a company known for delivering advanced analytics and sophisticated research around the world. “We are delighted it has chosen SSI as the partner it wants to work with on an exclusive basis.”

“We chose to work with SSI because it is a world leader in sampling technology,” said Jerry W. Thomas, president and CEO of Decision Analyst. “SSI will provide an excellent experience for our panel members. The survey partnership opportunities with SSI offer real advantages over other programs, including an attractive financial return when our members participate. We look forward to a long-term partnership with SSI.”

Decision Analyst members will join members of blue-chip loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels as part of SSI’s B2B inSSItes sample.

B2B inSSItes™ offers precise targeting using questions designed by methodologists. Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types. Respondents are selectable by revenue, employee size, geography and vertical market. B2B inSSItes is the only business sample to use live telephone and LinkedIn® verification combined with proprietary SSI validation techniques to deliver quality responses. SSI is also the only sample provider to offer B2B sample in every mode: telephone, online, mobile and postal mail.

Decision Analyst is a global research and analytical consulting firm specializing in brand strategy research, new product development, advertising testing, product optimization, and advanced modeling and simulation for marketing decision optimization. For additional information, please visit

SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. For additional information, please visit

SSI B2B inSSItes is a trademark of Survey Sampling International.
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Jason Kannon
Kannon Public Relations
203.981.4230 (USA)