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SSI Announces 2014 QUEST Awards for Survey Excellence

NICE, France (ESOMAR Congress), Sept. 8, 2014 – SSI today announced the winners of the fifth annual QUEST Awards at this year’s ESOMAR Congress in the following categories, mobile friendly, business-to-business and overall. This year’s Best in QUEST Award went to Lemon Ice, based in Mexico. The other winners are listed below:

SSI QUEST Award Winners for Mobile-Friendly Design

Region Winning Company Winning Project Fielded In:
Americas LaunchBox Brazil
Asia Pacific Bain & Company China
Europe Ignite Research Ireland

SSI QUEST Award Winners for Business-to-Business Design

Region Winning Company Winning Project Fielded In:
Americas The Farnsworth Group Inc. United States
Asia Pacific Macromill Inc. China
Europe Vanson Bourne Germany

SSI QUEST Award Winners for Overall Design

Region Winning Company Winning Project Fielded In:
Americas Lemon Ice Mexico
Asia Pacific ChangYou.com Ltd. China
Europe BDRC Continental Germany

As an industry leader and innovator on survey design and respondent experience, SSI introduced the QUEST Awards (QUestionnaire Experience Satisfaction Tool) in 2010 to support the industry’s continuing quest to improve respondents’ survey experience and encourage creativity in developing surveys that delight participants. Scores are based on a variety of factors that have been shown to correlate with respondent satisfaction.

“We created the SSI QUEST Awards to demonstrate SSI’s deep commitment to ensuring an excellent research experience for every respondent,” said SSI President and CEO Chris Fanning. “SSI invests significant time and resources because our own research and multiple industry studies have proven that questionnaire design is a major factor in poor quality response. The factor only increases in importance when designing surveys for mobile and B2B studies,” Fanning added. “Survey design and user experience must evolve to keep pace with future modes and changing respondent engagement patterns.”

SSI uses its own proprietary technology and tools to test surveys on behalf of clients to help improve survey quality and respondent experience. The SSI QuestTest™ technology is an automated tool that tests for errors and abnormalities in surveys among many other aspects. It provides an estimate of survey length and detailed reports on where the survey failed. It tests across multiple devices and screen sizes and, as a predictive tool, can help determine respondent engagement and satisfaction.

SSI is the premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.

MEDIA CONTACT:
Jason Kannon
Kannon Public Relations
203.981.4230 (USA)
jkannon@kannonpr.com