SSI Expands Global Reach of B2B Solution with Flying Blue Partnership

Teams with Air France and KLM as Part of Growing SSI B2B inSSItes Platform

NICE, France (ESOMAR Congress), Sept. 9, 2014 – As a leading global data solutions and technology company, SSI takes another major step forward in global B2B research by announcing a new partnership with Flying Blue – the loyalty program for Air France and KLM (AF: EN Paris). The partnership allows members of the airlines’ frequent flyer program to join a new business research panel from SSI called Opinion Rewards Club. Opinion Rewards Club members, part of SSI’s B2B inSSItes™ business solution, will earn points for sharing their opinions at

SSI’s B2B inSSItes solution offers a full range of products and services from precise targeting of business people using questions designed by methodologists, to survey design, programming and hosting, data analytics and reporting. Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types. Respondents are selectable by revenue, employee size, geography and vertical market.

“We’re excited to expand our SSI B2B inSSItes platform with another leading global loyalty program like Flying Blue,” said Chris Fanning, president and CEO of SSI. “Air France and KLM add more high quality capacity to our rapidly growing global proprietary panel. Our continued B2B and other panel expansions are enabled by our industry leading integrated technology platform.”

“As a leading frequent flyer program in Europe and in the United States, Flying Blue is always looking for ways to augment our customer award options,” said Jean-Pascal Amblat, Flying Blue Partnerships Officer. “It is because of our loyal members that Flying Blue has grown into the award-winning program it is today. We partnered with SSI because of their unique approach to designing a program that includes a Flying Blue branded panel Website and the exclusive use of our own loyalty currency which automatically posts to accounts.”

Flying Blue frequent flier members will join other premier loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels as part of SSI’s B2B inSSItes solution. Flying Blue’s exclusive rewards program for frequent fliers, allows customers to earn points even faster with partner programs.

“SSI is delighted to align itself with Air France-KLM, a global leader in air transport,” said Bob Fawson, SSI chief access, supply and engagement officer. “Just as Air France-KLM looks to provide the very best travel experience for its customers, SSI places a huge emphasis on respondent experience to ensure we keep the members of our proprietary panel happy and loyal which translates into better quality data. This partnership, along with SSI’s global scope and technology, is establishing B2B inSSItes as a leading global B2B research solution.”

Flying Blue is the frequent flyer program launched by Air France and KLM in 2005. With 21 million members, it groups 35 airlines including Air France, KLM, HOP!, Tarom, Kenya Airways, Air Europa and Air Calin, and over 100 non-airline partners. Flying Blue is the most attractive and biggest frequent flyer program in Europe. The Flying Blue program is structured in four levels – Ivory, Silver, Gold and Platinum. For additional information, please visit:

SSI is the premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at

SSI B2B inSSItes is a trademark of Survey Sampling International, LLC.

Jason Kannon
Kannon Public Relations
203.981.4230 (USA)