SSI Partners with JetBlue for B2B inSSItes Panel

JetBlue Frequent Fliers Help Grow SSI’s B2B inSSItes Panel

SHELTON, Conn., July 28, 2014 – SSI recently partnered with JetBlue Airways (NASDAQ: JBLU) to allow members of the airline’s TrueBlue™loyalty program to join a new business research panel from SSI called the Points for Surveys™ panel ( Points for Surveys members, part of SSI’s B2B inSSItes™ business sample will earn TrueBlue points for sharing their opinions.

“At JetBlue, we are always looking at ways in which we can enhance our TrueBlue customer loyalty program. We chose to partner with SSI because its unique partnership model provides exceptional value to our members,” said Kelly Roe, JetBlue’s director of loyalty and partnerships. “Our partnership with SSI will add even more value to our most frequent fliers and we look forward to working with SSI to grow the Points for Surveys panel.”

TrueBlue frequent flier members will join other premier loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels as part of SSI’s B2B inSSItes sample.  TrueBlue, JetBlue’s exclusive rewards program for frequent fliers, allows customers to earn points even faster with partner programs, while redeeming awards starts at just 5,000 points for one-way travel, with no black-out dates.  

“SSI B2B panels are growing rapidly because top brands like JetBlue see the benefits of partnering with SSI to expand their loyalty program offerings and grow revenue,” said Bob Fawson, SSI chief access, supply and engagement officer.  “We offer a substantial revenue stream for loyalty programs, and a new and enjoyable opportunity for members to earn rewards. We are delighted that JetBlue is the latest top brand to join our partner family.”

SSI’s B2B inSSItes sample offers precise targeting using questions designed by methodologists. Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types. Respondents are selectable by revenue, employee size, geography and vertical market. B2B inSSItes is the only business sample to use live telephone and LinkedIn® verification combined with proprietary SSI validation techniques to deliver quality responses. SSI is also the only company to offer B2B sample in every mode: telephone, online, mobile and postal mail. 

JetBlue is New York's Hometown Airline, and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando and San Juan.  JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean and Latin America with an average of 850 daily flights. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit

SSI is the premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings.  SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at

SSI B2B inSSItes is a trademark of Survey Sampling International, LLC.

Points for Surveys is a trademark of Survey Sampling International, LLC.

LinkedIn is a trademark of LinkedIn Corp.

TrueBlue is a trademark of JetBlue Airways Inc.

Jason Kannon
Kannon Public Relations
203.981.4230 (USA)