SSI Partners with Spirit Airlines for B2B inSSItes

Strengthens SSI Sample Among Younger Professionals

SHELTON, Conn., March 10, 2014 – SSI today announced a partnership with Spirit Airlines, allowing members of its FREE SPIRIT™ loyalty program to join a new business research panel from SSI, the Miles for Thoughts™research panel. Miles for Thoughts™ panel members, part of SSI’s B2B inSSItes™ business sample will earn FREE SPIRIT miles for sharing their opinions.

“We are excited to be partnered with SSI because it offers an attractive loyalty partnership program that enables our FREE SPIRIT™ members to earn miles whenever they share their opinions,” said Bobby Schroeter, V.P. Consumer Marketing of Spirit Airlines. “Miles for Thoughts adds another unique dimension to the FREE SPIRIT program, and we look forward to enhancing our member engagement and growing the size of the Miles for Thoughts panel.”

Spirit Airlines members will join members of blue-chip loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels as part of SSI’s B2B inSSItes sample.

“The new partnership is exciting for us in that it greatly increases our business sample capacity, especially among younger business professionals,” said Bob Fawson, SSI chief access, supply and engagement officer. “We are delighted Sprit has chosen SSI as the partner it wants to work with to create this new member research panel.”

The Miles for Thoughts™ panel allows FREE SPIRIT® members to receive surveys relevant to their lives, share their opinions to influence products and services from companies around the world, and get rewarded for their time with FREE SPIRIT® miles.

B2B inSSItes sample offers precise targeting using questions designed by methodologists. Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types. Respondents are selectable by revenue, employee size, geography and vertical market. B2B inSSItes is the only business sample to use live telephone and LinkedIn® verification combined with proprietary SSI validation techniques to deliver quality responses. SSI is also the only company to offer B2B sample in every mode: telephone, online, mobile and postal mail.

Spirit Airlines (NASDAQ: SAVE) empowers customers to save money on air travel by offering ultra-low base fares with a range of optional services for a fee, allowing customers the freedom to choose only the extras they value. This innovative approach grows the traveling market and stimulates new economic activity while creating new jobs. Spirit's modern fleet, configuration and other innovations enable Spirit to burn less fuel per seat than competitors, making Spirit one of the most environmentally-friendly U.S. carriers. Spirit's all-Airbus fleet currently operates more than 250 daily flights to over 50 destinations within the U.S., Latin America and Caribbean. Visit Spirit at

SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI

SSI B2B inSSItes is a trademark of Survey Sampling International.
Miles for Thoughts is a trademark of Survey Sampling International.
LinkedIn is a trademark of LinkedIn Corp.
FREE SPIRIT is a trademark of Spirit Airlines Inc.

Jason Kannon
Kannon Public Relations
203.981.4230 (USA)