SSI QuickThoughts Mobile Platform Expands Global Reach
QuickThoughts Platform Now in 17 Countries and on All Major Mobile Platforms
SHELTON, Conn., Jan. 14, 2014 - “SSI’s QuickThoughts mobile platform is now the most ubiquitous in our industry with 17 countries and four technologies supported, and plans to add many more countries in 2014,” said Chris Fanning, president and CEO of SSI. “Brazil is a key market for brand research, especially in light of the upcoming FIFA World Cup™ tournament and the Olympics. The addition of South Korea and New Zealand continue our expansion in the Asia Pacific region. With SSI’s QuickThoughts panel, SSI customers can access 1) respondents who typically join panels from only mobile devices, 2) harder to reach respondents such as young, higher educated individuals, and 3) an even richer, high quality balanced SSI Blend because SSI’s QuickThoughts platform seamlessly integrates with SSI’s industry-leading SSI Dynamix™ sampling platform.”
The QuickThoughts mobile app incorporates the latest technology into an interface that is simple and highly intuitive. The expansion to additional countries and new platforms allows SSI to reach even more people to finish projects faster while delivering a more representative sample, even for low-incidence studies.
“QuickThoughts technology allows SSI to include mobile survey takers from many countries into our SSI Blend while enabling researchers to program surveys on a wide variety of delivery platforms,” said Ken Roe, vice president, SSI Labs. “SSI has been designing and programming surveys for both online and mobile screens in very large numbers for many years, and many of our customers challenged with this necessity are pleased to discover that SSI has developed a strong core competency in mobile technology and operations.”
SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additionally, SSI staff operates from 26 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,100 employees serve more than 3,000 clients worldwide. For additional information, please visit www.surveysampling.com.
SSI QuickThoughts and SSI Dynamix are trademarks of Survey Sampling International.
iPhone and iPad are trademarks of Apple Inc.
Android is a trademark of Google Inc.
FIFA World Cup is a trademark of FIFA.
Kannon Public Relations