SSIs Lorch Recognized for Lifetime Achievement in Market Research
SHELTON, Conn., Oct. 24, 2014 – Jackie Lorch, SSI’s vice president of global knowledge management, was recognized by Survey Magazine for lifetime achievement in its “20 Researchers You Need to Know 2014” special section.
SSI’s Knowledge Team ensures the quality of SSI’s products and services, and the quality of its consulting services around the world. The team conducts research-on-research to understand the impacts of questionnaire design, respondent care and new technology on research methodology.
Lorch’s team continues SSI’s tradition of thought leadership with its program of research and presentations at industry events across the globe. In 2013, the Knowledge Team published advice on how to make questionnaires mobile-friendly; new findings on Snowball Methodology (in partnership with J.D. Power); and presented new research into a methodology for data stitching as a means to encourage shorter surveys and better respondent experiences.
“Jackie embodies the lifetime achievement visionary by her long service to the industry as an influential member of several organizations and committees; her impressive track record of implementing every major new technique and innovation over the last 25 years; her dedication to high research science and methodological standards; and her teaching and sharing of best practices,” according to the September edition of Survey Magazine.
Lorch specializes in researching and demonstrating the link between expert recruitment, careful panel management, excellence in questionnaire design and high quality research results. As SSI has grown to be a global, multi-mode, technology focused organization, Lorch continues to research and communicate the link between rigorous research methodology and reliable research results.
“It’s an honor to be a member of this group of researchers,” said Lorch after receiving the news. “Being with SSI for 25 years has given me an interesting perspective on market research technologies and techniques. The fundamentals haven’t changed though,” she explained, adding, “SSI is still a place where the principles of research and sample methodology are front and center whenever we’re building or expanding our products and solutions. SSI has led many of the changes in the industry over that time – such as a global focus and accommodating all the communication modes that people choose to use when sharing their opinions. It’s great that Survey Magazine is highlighting the importance of the researcher and research methodology in this issue.”
In early September, Lorch was appointed ESOMAR representative for the United States. Representatives serve as ESOMAR’s ambassadors in their local countries to increase the visibility of the organization, publicize information and promote ESOMAR activities and initiatives.
Lorch often serves as a guest speaker at industry events, including ESOMAR Annual Congress, ESOMAR Online Research Conference, MRA Annual Conference, CASRO Annual Conference and ARF Annual Conference. She was on the committee for the original ARF Foundations of Quality initiative and is currently on the boards of the New England MRA and the Marketing Research Institute International.
Lorch is the author of more than two dozen white papers and articles, and has contributed articles to some of the industry’s leading publications, including, Alert!, Quirk’s and Survey Magazine.
Lorch earned a certification in the principles of market research from The University of Georgia in 2009, a master’s degree in business administration with a concentration in marketing from the University of Connecticut in 1989 and a bachelor’s degree in ancient Greek civilization and English from The University of Leeds, England in 1977.
SSI is the premier global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.
Kannon Public Relations