SSI Survey Says The Star-Spangled Banner is a Mystery to Many Yet People Know How to Use Smartphones to Enjoy July 4 Holiday
SHELTON, Conn., June 30, 2015 – When asked several questions about “The Star-Spangled Banner” only 14.5 percent of 1,004 people surveyed knew the correct answers to three timed questions. However, 75 percent knew who wrote the lyrics. SSI wanted to determine people’s knowledge of the national anthem and how they planned to use their smartphones over the Fourth of July weekend. There were some surprising results.
Seventy-six percent of those surveyed who own a smartphone said they plan to use their phones to take photographs; 77 percent planned to check the weather; and 76 percent plan to call a relative.
“Smartphones are a regular part of our lives and we can’t imagine doing anything without them including the celebration of national holidays,” said Chris Clarke, chief marketing officer of SSI, the leading global provider of data solutions and technology for consumer and business-to-business survey research. “We’ve become so attached to these devices because they add capabilities to our lives we never had before. They add enjoyment to everything we do.”
Kannon Public Relations