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IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International

- On-demand segmentation solution leverages SSI online and mobile panels to create in-depth and targeted insights into consumers' purchase behavior  –

CHICAGO, IL, Nov. 29, 2016 – IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, announced today a new alliance with Survey Sampling International (SSI), the global leader in data solutions and technology for consumer and business-to-business survey research. Through the relationship, SSI’s 7 million U.S. consumer panelists can be classified by IRI’s industry-leading consumer and shopper segmentations, such as e-commerce behavior with IRI e-ShopperLink™ and the purchase dynamics of millennials with IRI MillenniaLink™ to create on-demand, targeted and personalized analyses.

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