SSI and Club Premier Launch Loyalty Rewards Program

— 'Opina y Acumula' Offers Points for Members' Thoughts  

SHELTON, Conn., July 26, 2016 – Club Premier, the leading rewards program in Mexico, and SSI announced today a new program called Opina y Acumula (Give Your Opinion and Earn). The program offers loyalty members the opportunity to earn Premier Points for shopping, dining or traveling to 170 destinations in North America. With more than 4 million members, Club Premier will grow SSI's Latin American-based panel members and provide SSI clients with even more access to consumer and business travelers' opinions.

Club Premier members who enroll in the free Opina y Acumula program ( will earn points by participating in surveys and sharing their opinions. These points will be directly deposited into Club Premier members' accounts and can be redeemed for air travel, car rentals, restaurants, hotel stays and shopping/retail purchases (

Club Premier members who enroll in the new Opina y Acumula panel will receive 500 Premier Points when they complete their first survey. By participating in ongoing surveys, members will earn additional Premier Points.

"Club Premier is always looking for partners to provide our members new ways to earn points and turn them into rewards," said Francisco Jose Schnaas Groues, chief executive officer of Club Premier. "By working with the global leader in B2C and B2B research communities, SSI's Opina y Acumula  will provide a simple and easy-to-use program for members to earn thousands of Premier Points by participating in studies and surveys."

"SSI's partnership team has spent the last three years being exceptionally focused on building its B2B inSSItes solution," said Bob Fawson, SSI chief product officer. "We continue to partner with the world's largest loyalty programs like Club Premier to offer their loyalty customers the benefits they value most."

"SSI seamlessly integrated our Opina y Acumula  panel with Club Premier and we're excited about the opportunities the program will offer our clients in the years to come," concluded Fawson.

SSI B2B inSSItes™ is a global market research solution that offers a full range of products and services; from precise targeting of business people using questions designed by methodologists to survey design, programming and hosting, data analytics and reporting. Members include decision makers and influencers in areas such as IT, HR and advertising who are senior executives, small business owners and professionals of all types. Respondents are selectable by revenue, employee size, geography and vertical market.

SSI's business-to-business audiences are part of the world's largest and most trusted proprietary panel, which means respondents are carefully recruited, verified and managed according to SSI's high standards. SSI reaches and engages even the most challenging targets from more than 100 countries.

Premier Loyalty & Marketing was founded in 2010 to operate the coalition loyalty program Club Premier. Shareholders of Premier Loyalty & Marketing include Grupo Aeromexico and AIMIA, a global leader in loyalty. Club Premier is the most renowned coalition loyalty program in Mexico. It has more than 4 million members and 100 companies affiliated with the program, allowing members to earn Premier Points at more locations. Members can use their Premier Points to travel to more than 900 destinations worldwide, pay for stays at more than 50,000 hotels and purchase more than 100,000 items ranging from electronics to jewelry, as well as access to unique experiences participating in auctions, games and raffles. For more information, please visit

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 4,000+ employees serve more than 3,000 clients worldwide. Visit SSI at

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SSI B2B inSSItes is a trademark of Survey Sampling International LLC.

Jason Kannon
Kannon Public Relations