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SSI and FidMe Launch Loyalty Rewards Program

- Europe's Leading Loyalty Wallet to Expand Global SSI Mobile Panel –

SHELTON, Conn., Nov. 9, 2016 – FidMe, the leading European mobile loyalty wallet application, and SSI today announced a new loyalty program called My Opinion Club.  The program allows FidMe users to earn points by participating in mobile surveys and sharing their opinions.  SSI, the leading global provider of data solutions and technology for consumer and business-to-business survey research, teamed up with FidMe to expand SSI’s mobile panel membership in Europe. 

FidMe users who enroll in the free My Opinion Club program at www.myopinionclub.fr will earn 250 FidMe points once they complete their first survey.  By participating in ongoing surveys users will earn additional FidMe points.  These points will be directly deposited into users’ accounts and can be redeemed for money off offers and deals from many renowned websites, special exclusive FidMe offers and a fast growing pool of new partnerships.

“FidMe is always looking for ways for our users to earn additional points in their mobile wallets,” said Laurent Bourgitteau-Guiard, general manager and co-founder of FidMe.  “SSI offers our users a new way to earn points by simply participating in mobile surveys.  It’s the first time we’ve teamed with a company that facilitates market research for consumer and business-to-business products and services.”

The FidMe loyalty wallet is a mobile application that connects businesses to loyalty program members in more than 80 countries.  The service enables loyalty programs, merchants and other consumer service companies to embed balance tracking and loyalty commerce transactions into their product offerings, all via a free mobile app, available at App Store and Google Play.

With the FidMe mobile app users save their loyalty card information on their phone in seconds.  Carrying cluttered wallets or forgetting their loyalty cards becomes a thing of the past.  The FidMe mobile app stores a consumer’s favorite brands and loyalty card information on a single app which can be used at more than 8,500 retailers.

“Teaming with FidMe allows SSI the ability to target more mobile consumers and B2B professionals in France while boosting SSI’s capacity in Europe,” said Bob Fawson, SSI chief product officer.  “In addition, this marks the first time SSI has worked with a mobile loyalty wallet business model which further enhances our leadership in mobile, geo-location insights.”

SSI reaches and engages the most challenging audiences from more than 90 countries.  Respondents are carefully recruited, verified and managed according to SSI’s high standards.  With its large corporate base, Europe offers market research companies unparalleled access to millions of consumers and businesses for brand positioning, customer profiling, usage and attitude, media and advertising strategy, and competitive profiling.  

About FidMe

FidMe, developed by Snapp' SAS in Bordeaux, France, is the leading European mobile loyalty wallet application.  FidMe is free and compatible with all types of smartphones.  Using FidMe allows members to register traditional loyalty cards and stamp cards from local shops.  Thousands of small businesses, franchise networks and renowned retailers (Monoprix, Marionnaud, E. Leclerc, AccorHotels, Columbus Café, McDonald’s, KFC, Domino’s Pizza, etc.) have joined the service.  The FidMe application, available in 19 languages, has more than 4 million users, 6,500 loyalty cards and 18 million digitalized cards.  For additional information visit www.fidme.com.

About SSI

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research.  SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.  SSI staff operates from 40 offices and remote staff in 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing.  SSI's 4,000+ employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.

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Jason Kannon
Kannon Public Relations
203.981.4230
jkannon@kannonpr.com