SSI Expands International Panel with Topbonus in Germany

— Teams with airberlin’s Loyalty Partner to Grow SSI Platform   

SHELTON, Conn., Sept. 13, 2016 – Topbonus, airberlin’s frequent flyer program, and SSI today announced their new rewards program called “Meinungsmeile” or Opinion Mile. The program offers loyalty members the opportunity to earn Topbonus award miles or “Prämienmeilen” for flights, other exclusive benefits and online shopping in the Topbonus Shop.

With more than 4.2 million members, Topbonus is Germany's second largest loyalty program. The Meinungsmeile program will allow SSI's Germany-, Austria- and Switzerland-based panel members to provide SSI clients more access to consumer and business travelers' opinions. Topbonus members who enroll in the Meinungsmeile program at will earn award miles by participating in surveys and sharing their opinions. Topbonus members who become new members of the Meinungsmeile panel will receive 250 Topbonus award miles after completing their first survey.

Award miles will be directly deposited into Topbonus member accounts and can be redeemed for air travel with airberlin, Etihad Airways, Alitalia and other Etihad Airways partners along with oneworld® airline partners. Together, airberlin and Etihad Airways offer their guests 228 destinations in 84 countries, and approximately 1,000 destinations are available across the oneworld network.

The Topbonus Shop has a wide range of products with many items available for frequent and non-frequent flyers. Once a member hits 2,000 miles, he/she will have a large selection of travel accessories, electronics, sports and leisure items to choose from at the Topbonus Shop.

"At Topbonus, we are always looking at ways to enhance the opportunities for our members to earn miles. Our partnership with SSI is the first time we have worked with a market research institution. For our members, Meinungsmeile offers an easy and informative method of raising their miles account balance," said Anton Lill, managing director of Topbonus. "As a leading global data solutions and technology company, SSI benefits from unique insights provided by Topbonus members and is able to expand its remarkable, research-based expertise."

"We're excited to expand our SSI platform with another leading loyalty program like Topbonus," said Bob Fawson, SSI chief product officer. "Topbonus members will add more high quality capacity to our rapidly growing global proprietary panel of respondents. SSI is delighted to align itself with Topbonus and looks forward to this program's success."

SSI's business-to-business audiences are part of the world's largest and most trusted proprietary panels, where respondents are carefully recruited, verified and managed according to its high standards. SSI reaches and engages even the most challenging targets from more than 90 countries. SSI panel members include decision makers and influencers in areas such as IT, HR and advertising who are senior executives, small business owners and professionals of all types. Respondents can be selected by revenue, employee size, geography and vertical market.

Topbonus has received multiple awards as one of the leading customer loyalty programs. With 24 airline partners, more than 100 partner companies, use of the airberlin credit card and bookings via the topbonus Hotel Portal, participants can use their Topbonus award miles worldwide. For additional information about airberlin and Topbonus, please visit:

About SSI

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 4,000+ employees serve more than 3,000 clients worldwide. Visit SSI at

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Jason Kannon
Kannon Public Relations