News

SSI QUEST Award Winners Announced at ESOMAR Congress

- KnowMedia and Duff & Phelps Win Best Overall Awards for Survey Excellence -

NEW ORLEANS, Sept. 20, 2016 – KnowMedia and Duff & Phelps won Best Overall SSI QUEST Awards for survey excellence at ESOMAR’s 69th international annual Congress held here today.  SSI has separated its QUEST Awards into two categories this year: QUEST-X Awards, based on panelist experience with surveys, and QUEST-T Awards, based on survey structure, formatting and multi-device usability.

KnowMedia won the Best Overall Award in the QUEST-X category that factors in CSAT scores, completion rates and median times to complete surveys.  Taken together, these elements are weighted to derive a score indexed to 100.  Duff & Phelps won the Best Overall Award in the QUEST-T category that uses QuestTest™, a SSI tool used to determine survey length, grid question content, complexity, loading times and off-screen elements. 

“This year we wanted to look at scoring surveys in two ways:  First, scoring surveys before they are seen by panelists and secondly, after they are completed by getting panelist feedback,” said Chris Fanning, SSI president and CEO.  “The mix of measuring surveys before and after their launch ensures that our clients are getting the best possible data from our panelists.  While average scores are in the 80s, the winners all excel by having scores above 91 points across both Quest-T and Quest-X.” 

SSI uses its own proprietary technology and tools to test surveys on behalf of clients to help improve survey quality and participant experience.  QuestTest is an automated tool that tests for survey quality and mobile friendliness and also detects errors and programming issues.  The QuestTest tool provides an estimate of survey length and generates detailed reports as to where the survey may have failed.  It tests across multiple devices and screen sizes, and as a predictive tool, will help determine participant engagement and satisfaction.  Since its introduction in June 2014, the SSI QuestTest tool has impacted millions of survey completes. 

“Better surveys equate to happier, more engaged participants,” explained Fanning.  “And happier participants generate better quality data.  With panels in more than 90 countries and 32 million completed surveys annually, SSI is constantly working to keep respondents extremely happy with their survey experience.”

2016 SSI QUEST AWARD WINNERS

Category

QUEST-X Winner

Score

QUEST-T Winner

Score

General Consumer – Americas

RTI International

91.8

Duff & Phelps

100

General Consumer – Europe

KnowMedia

93.6

DJS Research Ltd.

99.6

General Consumer – APAC

Decathlon

91.0

Ernst & Young LLP

96.3

Business-to-Business

CyberEdge Group

90.3

Penn Schoen Berland

93.8

ESOMAR 25*

Nielsen Colombia

91.1

YouGov America - CT

96.6

Best Overall

KnowMedia

93.6

Duff & Phelps

100

 

* The ESOMAR 25 are the largest global market research firms as defined by ESOMAR.

As an industry leader and innovator on survey design and respondent experience, SSI introduced the QUEST (QUestionnaire Experience Satisfaction Tool) Awards in 2010 to support the industry’s continuing quest to improve participants’ survey experience and encourage creativity in developing surveys that delight.  Self-reported satisfaction scores from participants are key factors in determining winning projects.  Winners are also judged on drop rates and actual times to complete questionnaires.

About ESOMAR

ESOMAR is the essential organization for encouraging, advancing and elevating market research worldwide.  With more than 4,900 members from over 130 countries, ESOMAR’s aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision making.  To facilitate this ongoing dialogue, ESOMAR creates and manages a comprehensive program of industry-specific and thematic conferences, publications and communications as well as actively advocating self-regulation and the worldwide code of practice.  For more information on ESOMAR, please visit www.esomar.org.

About SSI

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research.  SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.  SSI staff operates from 40 offices and remote staff in 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing.  SSI's 4,000+ employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.

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SSI QuestTest is a trademark of Survey Sampling International LLC.

 

MEDIA CONTACT:
Jason Kannon
Kannon Public Relations
203.981.4230
jkannon@kannonpr.com