SSI’s Fawson Presents New Approach to Traveler Behavior

-Better Engagement, Market Reach and Customer Segmentation for Loyalty Programs -

LAS VEGAS (Loyalty@Freddie Awards Conference), April 28, 2016 –  Bob Fawson, SSI’s chief product officer, will present “Stop Flying Blind – A New Approach to Understanding Traveler Behavior” at today’s Loyalty@Freddie Awards Conference at the Mandalay Bay Resort and Casino.  Fawson’s presentation will explore the limits of traveler loyalty by traveler behavior, geography, demographics and brand metrics by leveraging actual online purchase data combined with survey results.  Fawson will explain why customers remain loyal to a brand and discuss potential strategies to address behavior not visible from CRM or traditional survey participation.

“The data show a real difference in customer loyalty by brand and that loyalty programs do matter,” said Fawson. “Our survey of 450 frequent flyer members revealed 20 percent have switched airlines because of ticket pricing. Frequent travelers appear to be less loyal customers.  And yet, 40 percent of loyalty members would pay more to fly with with the airline that is also their primary reward provider.” 

SSI has successfully built an extensive partner network to help establish the largest global B2B product offering and is recognized for its innovative, branded approach to creating loyalty partner alliances. SSI’s data solutions and technologies for consumer and business-to-business survey research have attracted some of the world’s largest travel related loyalty programs. Earlier this year, SSI announced major partnerships with a global hotel chain and rail service provider.

SSI B2B inSSItes™ is a global market research solution that offers a full range of products and services from precise targeting of business people using questions designed by methodologists, to survey design, programming and hosting, data analytics and reporting.

Global Flight and Flightglobal are hosting the third annual travel loyalty conference in partnership with the Freddie Awards. 

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings.  SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing.  SSI’s 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at

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SSI B2B inSSItes is a trademark of Survey Sampling International LLC.

Jason Kannon
Kannon Public Relations