49 of Top 50 Marketing Research Firms Work with SSI
-- Causations: Industry Leader, Global Platform and B2B Specialization --
SHELTON, Conn., July 18, 2017 —The 44th annual American Marketing Association’s Gold Top 50 Report revealed the 2016 rankings of the largest market research firms based on revenue in the United States. SSI works with 49 of the top 50 firms listed in this report.
The AMA Gold Top 50 Report has been the industry standard for documenting trends in the global business of marketing research and the major players driving its growth. According to the report, the U.S. research industry maintained a strong annual growth rate with total revenue exceeding $11.58 billion for the 202 companies surveyed. In fact, the U.S. research industry has been significantly healthier than the U.S. economy.
“SSI is proud to work with the top-ranked market research firms,” said Michel Guidi, SSI’s chief customer officer. “As we celebrate 40 years in business, SSI prides itself on innovation, data quality and industry leadership. The companies on this list are important partners. They help explain why SSI reached 40 million completed surveys in 2016.”
“Hypothesis is excited to be included in the 2016 AMA Gold Top 50 Report, and we’d like to acknowledge SSI’s role in helping us achieve this great milestone,” said Jeff Seltzer, managing partner at Hypothesis. “As one of our most trusted partners, SSI plays a critical role in assuring data quality and providing thought partnership for some of our most demanding clients and complex projects. We see SSI as a true extension of Hypothesis, and look forward to continuing and expanding our unique partnership.”
SSI’s business-to-business (B2B) and business-to-consumer (B2C) audiences are part of the world’s largest and most trusted proprietary audience, which means participants are carefully recruited, verified and managed according to SSI’s high standards. SSI reaches and engages even the most challenging targets from more than 90 countries. Sixty-two percent of SSI research projects are multi-cultural.
“SSI is a clear leader in proprietary panels and multi-language studies,” explained Andy Jolls, SSI’s chief marketing officer. “With 40 offices across the globe, SSI’s unparalleled expertise is why the world’s largest marketing research companies have been doing business with SSI for 40 years.”
Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in more than 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's employees serve more than 3,500 customers worldwide. Visit SSI at www.surveysampling.com.
Kannon Public Relations