SSI Announces QUEST Awards for Survey Excellence

AMSTERDAM, Sept. 12, 2017 -- SSI today announced the winners of its QUEST Awards for survey excellence at ESOMAR’s 70th international annual Congress being held here. For the eighth consecutive year, these awards recognize companies that design respondent-friendly surveys based on the score respondents give to each survey they complete. SSI is one of the first companies to quantify and systematize the respondent experience.

SSI separated the QUEST Awards into four categories this year: consumer, business-to-business, trackers and mobile. These awards were further divided by region: the Americas, Europe and Asia Pacific, with four companies earning “Best in QUEST” in their respective categories:

  • Givaudan France SAS won “Best in QUEST” in the consumer category 
  • Schlesinger Interactive won “Best in QUEST” in the B2B category 
  • WeddingWire won “Best in QUEST” in the trackers category 
  • SurveyUSA won “Best in QUEST” in the mobile category

2017 SSI QUEST Award Winners






The Americas

AC Nielsen de Colombia Ltda

Schlesinger Interactive




Givaudan France SAS


The Nielsen Company

Direct Research

Asia Pacific

Decathlon China

SG Analytics

Nielsen China (Guangzhou)

The Boston Consulting Group

Best in QUEST

Givaudan France SAS

Schlesinger Interactive




“The SSI QUEST Awards were created to reward companies that provide excellent respondent experiences as determined by the respondents themselves,” said Andy Jolls, SSI’s chief marketing officer. “The quality of the experience the industry gives its participants is paramount to achieving quality results.  Researchers must give participants a good survey-taking experience or risk losing them.  This year’s SSI QUEST Award winners clearly demonstrate their commitment to high-quality research results.”

With panels in more than 90 countries and 40 million completed surveys annually, SSI is the industry leader and innovator on survey design and respondent experience. SSI introduced the QUEST (QUestionnaire Experience Satisfaction Tool) Awards in 2010 to support the industry’s continuing quest to improve respondents’ survey experience and encourage creativity in developing surveys that delight. 

Self-reported satisfaction scores from respondents are key factors in determining the score. Winners are also judged on drop rates and actual times to complete questionnaires. In order to be eligible for an award in each category, finalists must have a minimum of five surveys completed within the QUEST year that runs from June 1, 2016 to May 31, 2017.

SSI uses its own proprietary technology and tools to test surveys on behalf of customers to help improve survey quality and participant experience. SSI Survey Score is an automated tool that tests for survey quality and mobile friendliness and also detects errors and programming issues. The SSI Survey Score tool, which is part of the SSI Suite, provides an estimate of survey length and generates detailed reports as to where the survey may have failed. It tests across multiple devices and screen sizes, and as a predictive tool, will help determine participant engagement and satisfaction. Since its introduction in June 2014, the SSI Survey Score tool has impacted millions of survey completes.

ESOMAR, the global association for market research, data analytics and insights, celebrates its 70th anniversary with its 2017 Congress event in Amsterdam’s Beurs van Berlage conference center from Sept. 10 to 13, 2017. SSI is the platinum sponsor of this year’s event and sponsor of the Young ESOMAR Society. SSI will be celebrating its 40th anniversary on Sept. 15, 2017. For more information on ESOMAR, please visit

About SSI

Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research. SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 40 offices and remote staff in more than 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's employees serve more than 3,500 customers worldwide.  Visit SSI at

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Jason Kannon
Kannon Public Relations