SSI Launches Free B2B Omnibus Survey


SHELTON, Conn., June 6, 2017 –  SSI invites organizations to submit questions for a free business-to-business omnibus survey it conducts monthly.  Conducting B2B market research is challenging, requiring access to respondents who provide insights into complex products, services and trends in different industries in which they operate.  The SSI B2B All-Access Omnibus survey provides organizations an opportunity to test SSI’s B2B panel under real-world conditions.  It offers quantitative marketing research where data on a wide variety of subjects is collected, analyzed and distributed on a first-come, first-serve basis.

“As the largest and fastest growing global B2B panel provider, SSI is offering customers and prospects a way to test its B2B capabilities for free, without shifting resources from other current research efforts,” said Jared Schiers, senior vice president global access for SSI.  “Although SSI is not in the omnibus survey business, we want to provide a way for organizations to test our B2B panel.  The SSI B2B All-Access Omnibus allows companies to reach more than a million B2B respondents in the United States.”

SSI omnibus surveys offer companies a simple and easy way to provide one to three questions on a topic of their choice, and then receive a dataset which includes submitted questions, demographics, like age, gender and region, as well as firmographics, like company size, industry, role and level.  SSI’s omnibus surveys are designed to reach specific audiences like business professionals such as men or women, certain age groups, education or income levels, or even specific job responsibilities, such as IT.

Once a month, SSI collects responses from at least 1,000 people across companies and industries.  All questions must be received by the 20th of each month to be considered.  Field work begins on the first Monday of each month and runs for five days.  Data is delivered after the 15th of each month.  SSI can’t guarantee every submission will be included in the omnibus.  To submit questions for an upcoming omnibus survey, please visit

SSI B2B All-Access Omnibus offers online B2B research using high quality, reliable business-to-business online sample with access to respondents throughout the U.S.  Members include decision-makers and influencers in areas such as IT, HR and advertising; senior executives, small business owners and professionals of all types.  Respondents are selectable by revenue, employee size, geography and vertical market.  

“With this offer, SSI provides a flexible, fast and free omnibus survey as a proven tool to generate timely B2B insights and perceptions on products, services and trends,” explained Schiers.

If a customer is looking to conduct a more robust study or has a more urgent need, they should contact SSI to secure a bid for a full-service, business-to-business survey.  SSI’s online business-to-business panel is fast becoming the preferred choice for reaching a global business audience.  The SSI B2B global audience currently has more than 2.2 million members.

SSI’s business-to-business audiences are part of the world’s largest and most trusted proprietary panel, which means respondents are carefully recruited, verified and managed according to SSI’s high standards.

SSI is different than other B2B data collection companies in the following ways:

  • SSI uses phone verification and precise profiling according to best practices
  • SSI utilizes sources that are 90 percent proprietary and are constantly optimized and protected
  • SSI monitors with quality controls developed over decades and proven through tens of thousands of studies
  • SSI offers rewards through loyalty programs and top brands that are meaningful to business professionals
  • SSI recruits through diverse, blue-chip sources including travel loyalty programs, alumni and professional organizations to achieve better representation and quality


About SSI

Celebrating 40 years in business, SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research.  SSI reaches participants in 90+ sample countries via internet, telephone, mobile/wireless and mixed-access offerings.  SSI staff operates from 40 offices and remote staff in more than 20 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing.  SSI's employees serve more than 3,500 customers worldwide.  Visit SSI at

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Jason Kannon
Kannon Public Relations